Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The Position
Business Innovation Manager – Marketing (Karachi)
A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have
more time with the people we love.
That’s what makes us Roche.
As a Business Innovation Manager, you will be responsible for marketing of core laboratory product portfolio. You will conceptualize, lead, execute and coordinate all activities related to product launches, product promotions, scientific training and for the Sales team, Customer & market analyses, co-creation and implementation of marketing plans and management of allocated A&P budget.
Your Opportunity
- To Conceptualize, lead, execute and coordinate all activities related to product launches, product promotions, scientific training and for the Sales team, Customer & market analyses, co-creation and implementation of marketing plans and management of allocated A&P budget. Responsible for the respective product portfolio.
- Co-create with Medical, Sales teams, Clinical Value Marketing promotional, educational, access and partnership initiatives or business model solutions, which support faster adoption of Diagnostics solutions according to clinical guidelines and protocols
- Facilitate understanding of HCP, Institutions and customer needs to drive the successful deployment of our solutions
- Identify strategic partners (public or private organizations) which can facilitate improved Patient Access – e.g. MoH, telehealth/teleconsultation system providers, insurance and financial institutions, patient coaching providers, NGOs, Hospitals etc.
- Co-develop the marketing plan based on robust market insights and analytics and informed by regular key Customer visits with Medical & Sales. Collaborate with Key Account Business Partner to ensure proper Marketing support for attaining the retail and hospital Key Accounts objectives
- Leverage globally developed campaigns and brand assets to deploy locally translated promotional/educational materials for new and existing products, including brochures, leaflets, detailing materials, presentations,
- Lead HCP and Institutional marketing efforts for product promotion. Including disease education. Maintain strong disease and product knowledge; support internal and external customer education programs and product training
- Lead KOL engagement and speaker programs. Leverage Medical and Scientific studies to create content for patients, HCPs and Institutions. Drive shift in engaging HCPs on digital marketing platforms. Manage digital & social media channels
- Coordinate with Medical to establish relevant presence and engagement for strategic events (symposia, conferences, etc.)
- Define and track key performance metrics to measure product success and business impact. Prepare and present regular reports on product performance, market trends, and innovation initiatives.
Who you are
- Minimum Bachelor’s degree in a science-related field. B.Sc. Lab Technology / Master's Degree in Biochemistry / Biotechnology, MBA Marketing
- Minimum 3-5 years experience in Marketing or Brand Management with a Medical Device or Pharmaceutical company
- Experience in life science/pharma/diagnostics customer-facing/sales or Key Account Management role is preferred with excellent command of the English language
- Previous marketing experience with digital healthcare solutions deployment is preferred
- Experience with digital marketing tools is an advantage
- Exposure to a multinational and multicultural environment and matrix organisational structure is a plus
- Proven track record of successfully managing product lifecycles and driving business innovation
What do we offer
Roche offers rewarding growth opportunities, a competitive remuneration package and a collaborative culture where people are united in purpose and will stretch you to be brave, speak up and think differently. Feel empowered to deliver meaningful outcomes, supported by accessible and inspiring leaders.
Roche encourages a high-performance culture where you are empowered and trusted to make decisions. We strive for excellence and extraordinary results and take a genuine interest in our people and their well-being, and our patients.
Take pride in knowing you can make a difference to millions of patients worldwide in developing diagnostics and treatments for oncology, neuroscience, inflammation, immunology, ophthalmology, rare diseases, respiratory disease and diabetes.
We are committed to providing an inclusive, safe, secure and healthy workplace, and to minimise any such impacts to our employees, customers and the community. We welcome applications from all people and encourage you to advise of any individual circumstances that may require consideration.
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.
