Brand and Communication Lead needed in an Education Group in Hyderabad
Immediate Joining
Key Responsibilities Handling the execution of new schools onboarding in terms of setting up their branding, communication eco-system and marketing activations.
Ideating and implementation of various marketing strategies to increase admission inflow across ISP schools in India.
Developing new GTM campaigns – involving ideation, content creation, channel planning and implementation to ensure regular monthly lead targets are achieved.
Managing lead nurturing through creation of effective and customized marketing content.
Working with school marketing teams to support and guide their ATL and BTL Market activation efforts.
Building New Marketing collaterals for schools (E-mailers, Brochures, Infographics, Video assets etc..) that can be used by different stakeholders and teams at various stages of the customer buying cycle.
Managing Brand’s Visual Identity and representation at various customer touch points and ensuring they are audited on a regular basis across schools.
Working with School communication managers to ensure the schools’ communication channels (social media, newsletter, website) are effectively managed and audited.
Driving the PR and media outreach efforts at school in co-ordination with school communication managers.
Ensuring global best practices are communicated and followed by all schools in India Region across various customer touch points.
Creating and managing the central India social media handles, newsletter, and other central brand building activities & initiatives.
Skills, Qualifications and Experience
Education: MBA with specialization in Marketing preferred.
8 to 10 years work experience in related field of Marketing, Branding, and communications.
Knowledge of digital marketing domain and performance analytics.
Strong content writing skills and experience in handling PR work.
Good understanding of graphic design language, understanding visual identity and previous experience in creating marketing collaterals from idea to design.
Looking for Local candidates from Hyderabad
Only Shortlisted candidates will be contacted. Background verification will be conducted for selected candidate.
