Associate Brand Manager

Client company introduction: 

Our client company is  a leading software development and maintenance services provider for the financial industry, and our software has been powering some of the biggest investment firms in the world. We take a holistic approach to problem solving working with our customers to define, design, build, deploy and support customized scalable software solutions.

Job Summary:

The Associate Brand Manager supports the development and execution of brand strategies and marketing plans to build brand equity, drive consumer engagement, and achieve business objectives. This role involves cross-functional collaboration, project management, and analytical skills to ensure consistent brand messaging and effective market presence.

Key Responsibilities:

Brand Strategy and Planning:

• Assist in developing and implementing brand strategies and marketing plans to achieve brand and business objectives.
• Support the creation of brand positioning, messaging, and identity guidelines to ensure consistent brand representation across all channels.
• Conduct market research and competitive analysis to inform brand strategy and identify growth opportunities.

Campaign Development and Execution:

• Collaborate with internal teams (e.g., product, sales, digital) and external agencies to develop and execute integrated marketing campaigns, including advertising, promotions, digital marketing, and social media.
• Manage the production of marketing materials, ensuring they align with brand guidelines and campaign objectives.
• Coordinate with creative teams to develop compelling content that resonates with target audiences.

Performance Analysis and Reporting:

• Monitor and analyze the performance of brand campaigns and initiatives using various analytics tools.
• Provide regular reports on key metrics, campaign effectiveness, and ROI to stakeholders.
• Use data-driven insights to recommend and implement optimization strategies for future campaigns.

Product Management Support:

• Assist in the development and launch of new products, including market research, packaging design, and go-to-market strategies.
• Coordinate with the product development team to ensure alignment between product offerings and brand strategy.
• Monitor product performance and gather consumer feedback to inform product improvements and innovation.

Budget Management:

• Support the management of the brand marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Track and report on budget expenditures, identifying cost-saving opportunities and areas for improvement.

Cross-Functional Collaboration:

• Work closely with cross-functional teams, including sales, product development, digital marketing, and customer service, to ensure cohesive brand execution.
• Act as a brand ambassador, fostering a strong brand culture within the organization and ensuring all teams adhere to brand guidelines.

Qualifications:

Education and Experience:

• Bachelors degree in Marketing, Business, or a related field.
• 2-4 years of experience in brand management, marketing, or a related role.
• Experience with market research, consumer insights, and data analysis.
• Previous experience in managing marketing campaigns and working with creative agencies is a plus.

Skills and Competencies:

• Strong understanding of brand management principles and best practices.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing ideas.
• Ability to work independently and as part of a team in a fast-paced environment.

Additional Requirements:

• Detail-oriented with strong organizational skills.
• Proficiency in marketing tools and platforms, including social media, digital marketing, and analytics software.
• Ability to adapt to changing priorities and manage deadlines effectively.

Job Details:

Experience: 2 - 4 Years

Work Timings: 10 am to 7 pm

Work Days: Monday - Friday

Benefits: PF, Paid leaves, IPD and OPD for employees, spouses, kids, and parents, education and training assistance, leave encashment, and annual bonus. There will also be a commission, but the amount or rate is yet to be confirmed.

Location: Karachi

About Hr Ways:  HR Ways is a Technical Recruitment Firm helping software houses and IT Product companies Internationally and Locally to find IT Talent. HR Ways is engaged by 150 + Employers ranging from worlds biggest SaaS Companies to most competitive Startups. Find out more atwww.hrways.co