The Amazon Advertising Associate will be responsible for managing and optimizing advertising campaigns on Amazon, including the Amazon Marketing Platform (AMP) and Amazon DSP. The ideal candidate will have a solid understanding of Amazons advertising tools and platforms, including hands-on experience with Helium 10, Keepa, and other automated ad tools. Amazon Ads Certification is required.
Key Responsibilities:
Campaign Management:
Develop, execute, and manage Amazon advertising campaigns across Amazon Marketing Platform (AMP) and Amazon DSP.
Optimize campaigns to enhance performance metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Utilize tools like Helium 10 and Keepa for keyword research, competitive analysis, and market trend monitoring.
Analytics and Reporting:
Analyze campaign performance using Amazons analytics tools and other reporting software.
Generate comprehensive reports on campaign metrics and provide actionable insights for optimization.
Adjust strategies based on data to ensure maximum ROI and campaign effectiveness.
Strategy Development:
Collaborate with the marketing team to design and implement advertising strategies that align with business objectives and Amazons best practices.
Keep up with industry trends and updates to continuously enhance advertising tactics.
Budget Management:
Manage advertising budgets effectively, ensuring optimal allocation of resources across various campaigns.
Monitor spending and performance to maximize budget efficiency and achieve desired results.
Tool Utilization:
Leverage automated ad platforms and tools to streamline campaign management and performance analysis.
Ensure effective use of Helium 10, Keepa, and other relevant tools to drive campaign success and improve operational efficiency.
Compliance and Best Practices:
Adhere to Amazons advertising policies and guidelines.
Implement industry best practices to maintain high standards of campaign quality and performance.
Qualifications:
Experience: Minimum of 3-5 years of experience managing Amazon advertising campaigns, including Amazon Marketing Platform (AMP) and Amazon DSP.
Certifications: Amazon Ads Certification is required.
Skills:
Proficiency in using Amazon-specific tools such as Helium 10, Keepa, and other automated ad platforms.
Deep understanding of Amazons advertising ecosystem and market dynamics.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Education: Bachelors degree in Marketing, Advertising, Business, or a related field is preferred.
What We Offer:
Competitive salary and performance-based bonuses.
Comprehensive benefits package, including health, dental, and vision insurance.
Opportunities for professional growth and development.
A collaborative and supportive work environment.
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