A Marketing and Communication Director plays a crucial role in shaping and managing a company’s public image and marketing strategies.
Key Deliverables:
- Develop and Implement Marketing & Communications Strategies: Create and execute effective communication strategies to build customer loyalty, brand awareness, and customer satisfaction.
- Manage Budgets: Oversee the marketing communications budget and ensure program milestones are met.
- Team Leadership: Direct and manage the marketing and communications team and their daily activities.
- Content Creation: Oversee the creation of marketing materials and branding strategies.
- Market Research: Conduct market research to track the effectiveness of communication strategies and campaigns.
- Public Relations: Coordinate public relations activities, including media relations and influencer partnerships and managing PR agency
- Brand Consistency: Ensure all company communications and marketing materials align with brand guidelines.
- Digital Presence: Plan and manage content for the company’s online platforms and print publications.
- Marketing Campaigns: Plan and execute marketing campaigns to promote products and services.
- Utilize various channels, including digital marketing, social media, and traditional media, to reach target audiences.
- Additional Responsibilities: MSX: Develop and execute market strategies to enhance the company's competitive position.
- Stakeholder Engagement: Build and maintain relationships with key stakeholders, including customers, suppliers, and community leaders.
Job Profile:
Qualifications:
- Educational Background: A degree in Communications, Public Relations, Marketing, or a related field.
Experience:
- 8+ years of experience in relatedindustries.
- Proven experience in managing Marketing & Communications strategies and campaigns, as well as leading a team of communications professionals.
- Strong writing and editing skills, crisis communications experience, and the ability to create and execute effective media plans.
Skills/Knowledge:
- Strong writing and editing skills, crisis communications experience, and the ability to create and execute effective media plans.
- Strategic Planning: Ability to develop long-term communication and marketing strategies that align with the organization’s goals.
- Leadership: Strong leadership skills to manage and inspire a team of marketing and communication professionals.
- Content Creation: Proficiency in creating engaging and relevant content for various platforms.
- Digital Marketing: Knowledge of digital marketing tools and techniques, including SEO, social media, and email marketing.
- Public Relations: Expertise in managing public relations activities and building relationships with media and influencers.
- Analytical Skills: Ability to analyze market trends and campaign performance to make data-driven decisions.
- Brand Management: Ensuring brand consistency across all marketing and communication materials.
- Crisis Management: Skills to handle and mitigate communication crises effectively.
- Interpersonal Skills: Strong interpersonal skills to collaborate with different departments and stakeholders.
- Creativity: Creativity in developing innovative marketing campaigns and communication strategies.
Business Understanding:
- Understanding the cable manufacturing industry.
- Good understanding of the customer service support activities and corporate branding.
- Understanding the competitive products in the markets.
- Arabic speaking and writing are a plus.
Prysmian , as an Equal Opportunity Employer, aims to attract and recruit individuals with diverse backgrounds, skills, and abilities. We strongly believe that diversity brings significant value at all levels of the organization, increasing the possibility of capturing market opportunities and maximizing value for our customers and stakeholders. With Diversity, Equity, and Inclusion (DE&I) as part of our Social Ambition 2030 and a strategic pillar of our Company culture, Prysmian is committed to the development of an organization that prioritizes talent, where people feel respected, included, and free to fully express their potential just as they are.
All Managers and HRs in Prysmian are responsible for ensuring DE&I policies are respected during the recruiting process, as well as recognizing and mitigating unconscious biases that must not influence our selection processes. All persons will be considered for employment without regard to their race, ethnicity, religion, nationality, origin, citizenship status, socio-economic status, age, sex, gender identity or expression, sexual orientation, marital status, disability, military service or veteran status, pregnancy, parental leave, medical conditions, or any other characteristic protected by applicable federal, state or local laws. Prysmian will endeavor to make a reasonable accommodation for any disclosed physical or neurological condition or disability of a qualified applicant unless the accommodation would impose an undue hardship on the operation of our business.
Visit our DE&I Page to learn more about Prysmian's commitments.
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