JOB DESCRIPTION:
About Abbott: Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
· Career development with an international company where you can grow the career you dream of.
· A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
· A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
About Nutrition Division
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
IMF Senior Product Manager, ANI UAE & Other Gulf
As IMF Senior Product Manager for UAE, Oman, Qatar and Bahrain, you will be reporting to the UAE and Gulf General Manager and will be responsible for-
Developing IMF (Infant Milk Formula) marketing strategies to win in market share
Managing and planning communication and advertising plans across mediums for upstream & downstream.
Manage an effective, efficient and productive Marketing Plans & solutions.
Developing strategies and managing marketing campaigns across all media including and online platforms to ensure that brand connect with customers’ emotions, and to build the credibility of brands.
Analyzing the success of marketing campaigns and creating reports
Supervising advertising , product design and other forms of marketing to maintain consistency in branding.
What You'll Do-
Developing strategies to win in market share
Developing and execution of IMF marketing strategy to win in market share in a highly competitive market
Tracking the market share data and make the analysis for the performance
Have strong understanding of the IMF market and competition
External activities/HCP engagement:
Developing campaigns ideas and marketing strategies .
Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
Analyzing our brand positioning and consumer insights
Internal regional and cross-functional accountabilities:
Provide significant input into the annual marketing plan, specifically: sales forecasts for each product (taking into consideration past history, market trends, competitive activity and required sales effort), allocation of expenses between products (taking into consideration stage in product life cycle , potential for future growth and profit contribution, potential competitors).
Working hand to hand with trade team in developing promotion programs (taking into consideration marketing strengths relative to competitors, selling opportunities and customers’ needs and attitudes) and the marketing materials needed to accomplish the goals.
Coaching of Product Messaging with promotion team to ensure proper message delivery to client.
Market Analysis via special tools to measure products performance against competitors.
Financial management of the marketing programs including budget planning, resource allocation , preparation of quarterly reports & KPIs.
Communication point with the area in reflecting the product performance and programs best practices.
Supervisory/Management Responsibilities:
Direct Reports: NA
Collaboration & Guidance: Strong collaboration with insights team to understand and align on the market assumptions and market share analysis , strong collaboration with all cross functional team to have strong launch plans/marketing strategies
Main Objectives:
To achieve market leader position in IMF and work to ensure that a brand remains recognizable, up to date and exciting to customers & consumer.
Required Qualifications:
MD or Pharm D/PhD/M.Sc in life sciences
7+ years in healthcare and in competitive market environment
Deep understanding of IMF market, including applicable laws, regulations and ethical code of conduct
Proven track record of successfully engaging with senior stakeholders to achieve market share goals
Ability to understand scientific evidence and summarize in relevant and convincing manner,
Multi-country management experience,
Executive presence, ability to convincingly communicate date-driven insights
Experience of directly and indirectly managing a team (including remote), ability to constantly switch between “helicopter view” and detailed review,
Skills: Excellent communicator, ability to lead projects involving multiple stakeholders, self-driven, team player, innovative, solution oriented, business acumen, high learning agility, ability to deliver under pressure
Proactive “can-do” attitude
Informative, persuasive and influential
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
United Arab Emirates > Dubai : Ubora Tower2
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
