Sales strategies and programs for New Product Development/Launch and monitor performance in incubation stage
Tracking of Actual Flyer vs. Planned
Tracking of RSPs across Key Accounts and Retail
Tracking of all annual contracts.
KPIs
Volume & Value Achievement
Category Profitability
New Product Launches
Implementing Merchandising & Activation Programs
Region & Channel wise Forecasting
Flyer Planning
Target Setting
Category Budget Management
Planogram Execution
Work experience requirement
Minimum of 3 years of experience in Brand Management or Trade Marketing at entry level in FMCG companies or Sales & Distribution businesses.
Experience in involving in consumer activations planning and executions, tracking competitors intelligence and assisting in translating the findings directly in category sales planning.
Qualification
Bachelor Degreen in business, commerce and marketing.
Competencies Financial Acumen Knowledge of International and/or Local Laws and Regulations Trade Marketing and Category management Sales and Distribution Strategy Management Consumer Behavior B2B and B2C Communicating effectively Self and Team Management Planning & Decision Making Customer Centricity Ownership & Result Orientation
