DIRECTOR OF SALES & MARKETING
Crowne Plaza Muscat Oman Convention & Exhibition Center, boasting 295 rooms, stands as a full-service, premium brand establishment. We are currently in search of a dynamic, imaginative, and detail-oriented individual to spearhead our Sales & Marketing team. This role is ideal for a confident and committed professional who aspires to make a meaningful impact within our hotel and brand. Click here to explore Crowne Plaza Muscat Oman Convention & Exhibition Center
YOUR DAY-TO-DAY:
Position Summary
The primary role of the Director of Sales & Marketing is to ensure the overall success of the hotel by meeting or exceeding top-line revenue goals, efficiently managing sales and marketing expenses, training and developing sales team members, and actively participating in company events and programs. This includes daily sales efforts to bring in new business, strengthen relationships with existing clients, overall positioning of the hotel, brand communication, and the development of guests for the property, encompassing rooms, dining outlets, and events. Furthermore, they are responsible for implementing yield strategies, monitoring market performance, forecasting, and achieving optimal business mix targets. Strategies will encompass pricing, direct sales, market mix, marketing, and public relations. Candidates must have a dynamic leadership style, excellent communication and decision-making skills, networking abilities, and astute business acumen.
Duties & Responsibilities
- Develop and implement strategic Sales and Marketing plans for the Hotel designed to achieve Company financial objectives. This includes all revenue streams of a full-service operation.
- Prepare 30-60-90 Day Revenue Forecast and analyze current/potential market and sales trends.
- Coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet established revenue plan.
- Create effective Sales Programs that will increase awareness and foster a positive perception of the Hotel, its activities, culinary services, and personnel.
- Support hotel B2B marketing, digital marketing, social media, public relations, and communications activities. Guide the e-Commerce teams to ensure online hotel content is accurate and effective.
- Establish performance and development goals for team members and implement continuous improvement plans.
- Provide mentoring, coaching, and regular feedback to help manage conflict, improve team member performance, and recognize good performance. Ensure that team members have market data, tools, and equipment to be successful.
- Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.
- Demonstrate knowledge of the travel industry, current market trends, and economic factors.
- Continuously analyze the international event market, identifying trends, competition, and opportunities
- Develop rates and group sales deployment strategies through a review of competitive data, demand analysis, and mix management.
- Direct and manage all group, transient, and banquet sales activities to maximize revenue for the hotel.
- Monitor the production of all top accounts and evaluate trends within the market.
- Prepare and control the hotel budget for sales, promotions, and advertising.
- Manage all sales-related product invoicing and contracting due dates.
- Represent the Hotel at trade shows, conventions, receptions, and promotional events.
- Participate in sales calls with team members and independently, to acquire/close new business.
- Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities.
- Ad-hoc duties – unexpected moments when we have to pull together to get a task done.
WHAT WE NEED FROM YOU:
- Bachelor’s degree or equivalent experience in Hospitality Sales & Marketing.
- Three or more years of experience in a full-service Hotel Sales and Marketing setting, with direct Sales team leadership experience.
- You will be a creative and results-driven individual, with strong leadership skills, and a passion for delivering excellence.
- Knowledge of selling to all market segments, with experience in international events and airline markets being an asset.
- Proven track record in sales and marketing with the ability to build and foster relationships.
- Ability to demonstrate a commercially focused mindset with a keen eye for detail and strong analytical skills.
- Strong understanding/experience of Hotel Operations in a multi-cultural environment.
- Strong presentation, pitching, and negotiation skills.
- GCC market knowledge is an asset.
WHAT YOU CAN EXPECT FROM US:
We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work-life – including a full uniform, impressive room discounts, and some of the best training in the business.
Our mission is to welcome everyone and create inclusive teams where we celebrate differences and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our well-being framework, we are committed to supporting well-being in your health, lifestyle, and workplace.
So, join us and you’ll become part of our ever-growing global family.
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
