Our client is a leading digital marketing agency with a diverse portfolio of clients in both eCommerce and the tech sectors.
They specialize in creating tailored ad strategies that drive results and are currently seeking a Paid Media Specialist to join their dynamic team. This role is perfect for an experienced ad buyer with a strong background in either B2B or B2C advertising, proficient in managing campaigns across multiple platforms.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST/PST
Key Responsibilities:
Ad Strategy Development: Develop and implement ad strategies tailored to the specific needs of clients in both the eCommerce and tech sectors.
Platform Management: Manage ad campaigns on various platforms:
B2C eCommerce: Meta, Google, TikTok.
B2B Tech: LinkedIn, Google, Meta.
Ad Setup and Launch: Create, set up, and launch ad campaigns, ensuring all elements are optimized for performance.
A/B Testing: Conduct A/B testing to identify the best-performing ad variations and optimize accordingly.
Performance Analysis: Regularly analyze campaign performance, providing detailed reports and actionable insights to clients.
Pivot Strategies: Adjust ad strategies based on performance data to maximize ROI.
Client Communication: Maintain clear and effective communication with clients, establishing trust and demonstrating authority.
What Success Looks Like:
Effective Ad Campaigns: Successfully launch and manage ad campaigns that meet client goals and drive significant results.
Data-Driven Optimization: Continuously improve campaign performance through data-driven insights and strategic adjustments.
Client Satisfaction: Build strong, trusting relationships with clients, evidenced by positive feedback and long-term partnerships.
Qualifications:
Experience: Proven experience as a Paid Media Buyer, with a strong background in either B2B or B2C advertising.
Platform Proficiency: Expertise in managing ad campaigns on Meta, Google, TikTok (for B2C eCommerce), and LinkedIn, Google, Meta (for B2B Tech).
Analytical Skills: Strong ability to analyze performance data and generate actionable insights.
A/B Testing: Proficiency in conducting A/B tests and optimizing ad performance.
Communication Skills: Fluent in English with excellent client-facing skills.
Trust and Authority: Ability to establish trust and authority with clients through effective communication and results-driven strategies.
Time Zone: Preference for candidates in PST, but EST candidates are also acceptable.
This role offers an exciting opportunity for a Paid Media Specialist to work with a variety of clients and make a significant impact in a fast-paced digital marketing agency. We accept applicants who only have B2C experience, B2B experience, or both. If you are driven, strategic, and adept at managing high-performing ad campaigns, we invite you to apply.
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