Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through – ensuring consistency of execution across a portfolio of stores
Train, guide and motivate In-Store Visual Merchandisers (ISVM) to continuously deliver excellence in execution across the entire market in both a DTC and WHS environment
Cascading of brand guidelines and VM guidelines to ISVM and store teams to ensure executional excellence and understanding of principles to drive accountability at store level
SolidabilitytoguideandinfluenceISVMandstoreteamsinthefollowingareas; Overall consumer journeys and store layout, capacities and product density, color flow, mannequin styling, VM standards, ISC materials/sizes and specifications
Assist in measuring and reporting on retail productivity with recommendations to management for continuous improvement
Understanding of consumer profiles, retail KPIS and OTG strategy in order to guide decision making
Support the omni-channel team by providing field / store insights to guide the campaign planning process in order to cater for individual stores / market needs
Supportomni-channelexecutionteambyensuringcampaignreadinessatstore level (create plug & plays, collate installation permits, create campaign reporting documentation and liaise with suppliers to support OCM installations)
Proactively highlight opportunities to both retail ops and omni-channel teams to drive efficiency on process and implementation
Responsible for auditing and ordering VM tools for stores in collaboration with retail and omni team
Assist in gathering, consolidating, and delivering input on visual merchandising and campaign performance from the DTC Market which will be delivered to the Hub & Global
Report into the Omni Channel team and Retail Operations team to ensure a harmonious delivery of business priorities
Lead new store openings in collaboration with key stakeholders to ensure perfect retail execution aligned with store concept and brand guidelines and oversee the management of in-store VM team support
Drive overall brand success across key Trade Zones by auditing and reporting on all DTC and WHS touchpoints
Drive on the ground communication and training with WHS retailers in key Trade Zones
Provide VM training and instore support for WHS
Work with back office team on consumer journey with key WHS doors
Reporting from on the ground analysis of adidas executions and competitor activations
Knowledge,CapabilitiesandExperience:
Ability to take a proactive approach to strategy implementation, consistently communicating across relevant stakeholders with the business and team to ensure alignment of priorities to meet both brand and retail objectives
Possessstronginterpersonalandclearcommunicationskillsthroughwhichdesired results are delivered in a fast-pace, highly competitive environment
Knowledge of, retail landscape, visual merchandising, retail marketing and presentation
Strong project and planning skills. Highly organized and demonstrates a ‘finisher, completer’ mentality
Knowledge and understanding of store KPIs to make commercial decisions whilst ensuring brand standards remain at the forefront of decision making
Ability to think conceptually, in strategic terms and diagnose and translate sales/ category reporting to an in-store merchandising strategy
Knowledge of customer service principles and processes
Ability to learn and adapt quickly in a fast-paced environment
Demonstrates an inspirational attitude that contributes to a positive team environment
Ability to build and maintain effective working relationships with team members and business partners
Well-developed ability to speak, read, comprehend, and write English
Skilled in PowerPoint and Excel
Qualifications:
Minimum 2-5 years’ experience working in a sports/fashion customer & commercialfocused retail environment, or equivalent combination of education and experience
Ability to effectively communicate with customers and store personnel
Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shift
