Hub BU Head of Marketing

Robert Bosch Morocco is a growing company of the Bosch Group located in Casablanca, Morocco. With around two hundred associates, we operate in the business divisions Automotive Aftermarket, Power Tools, Security Systems and Thermo Technology.

At Bosch, we shape the future by inventing high-quality technologies and services that spark enthusiasm and enrich people’s lives. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.

Join in and feel the difference.

• Responsible to reflect the BU requirements in the overarching planning & execution of the User Journey Management Lifecycle (Orchestration lead via cross BU MK) to ensure holistic
• implementation of BU specific topics (focus on Marketing Concept) in countries across the entire user journey
• Activate or collaborate to the activation of online and offline touchpoints (depending on TP)
• Ensure the local budget (C-Budget and others) is allocated along the user journey optimizing ROIs
• Execute and monitor implementation (if required develop) of growth measures (Key Growth Drivers) - focus particular on successful implementation & execution of marketing concepts - in the country according to REACT framework
• Collaborate with Sales, regional BU and x-BU teams and other local BU marketing teams in order to achieve commercial targets and a holistic user journey
• Lead User Journey Management team in CSOs

EDUCATION

• University degree
• Good English

EXPERIENCE

• Proven experience (>5 years) in marketing and sales with a focus on implementation and execution.
• Leadership experience

SKILLS

• Very good Marketing know-how along all Ps
• High expertise in branding and good understanding of UX related to
• information and purchase decision of target group
• High sales affinity and good understanding of the retail landscape
• Understanding of the online and offline retail and communocation
• landscapes
• Operational experience in marketing
• passion in execution
• Right communication skills to make topic understood in the broader
• context of Marketing, Sales and User journey management
• Analytic and negotiation skills
• UX and Agile working methods
• Teamplayer
• Lead based on data
• Result oriented
• Strong user centered approach
• Strong digital mindset
• Data based: thinks systematically, translates insights into action
• Self- responsible
• Willingness to learn and grow