Our client is an innovative company dedicated to revolutionizing the food and nutrition industry through data-driven solutions. They are seeking a proactive and detail-oriented Digital Marketing Associate to manage social media posting and website content optimization. The ideal candidate will have experience in digital marketing, content management, basic Figma skills, and a keen interest in leveraging data to optimize marketing strategies.
Key Responsibilities:
Social Media Management:
Manage social media posts across various channels, primarily focusing on LinkedIn and Meta, with additional attention to Reddit, YouTube, and Twitter.
Increase brand visibility and engagement through consistent social media presence.
Content Posting:
Post blogs and other content on the website.
Ensure content is optimized for search engines and effectively communicates the brand’s message.
Newsletter Optimization:
Collaborate with the team to strategize and optimize newsletter sign-ups on the website.
Drive an increase in pipeline and subscriber engagement.
Design Editing:
Edit and refine marketing templates in Figma to align with brand guidelines and campaign needs.
Data Integration & Reporting:
Use Databox and Slack integration with HubSpot to monitor key marketing metrics and inform data-driven decision-making.
Marketing Automation (Nice to Have):
Track and manage HubSpot automations, including demo forms and lead nurturing workflows.
Experience in this area is highly advantageous but not required.
What Success Looks Like:
Increased Social Media Engagement:
A consistent and engaging social media presence that drives brand awareness and community interaction across targeted platforms.
Effective Content Management:
High-quality and optimized blog posts that enhance website traffic and audience engagement.
Growth in Newsletter Sign-Ups:
Implementation of strategies that result in a measurable increase in newsletter sign-ups and lead generation.
Smooth Marketing Automation:
Efficient management of HubSpot automations, resulting in streamlined lead nurturing and improved conversion rates.
Creative & Brand-Aligned Designs:
Production of visually appealing marketing materials that reflect the brand’s identity and resonate with the target audience.
Qualifications:
Experience:
2+ years of experience in digital marketing, with a focus on social media management.
Social Media Expertise:
Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta.
Experience with Reddit, YouTube, and Twitter is a plus.
Content Management:
Experience in posting content on websites.
Technical Skills:
Familiarity with HubSpot and its integration is highly advantageous.
Basic design editing skills in Figma are required.
Analytical Skills:
Ability to track and interpret key marketing metrics and use data to inform and optimize marketing strategies.
Communication Skills:
Fluent in English, with excellent verbal and written communication skills.
Opportunity:
If you are a versatile digital marketing professional with a passion for social media, content management, and data-driven strategies, we encourage you to apply. Join our client’s team and contribute to innovative marketing efforts that drive growth and engagement in the food and nutrition industry.
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