Our client is an innovative company dedicated to revolutionizing the food and nutrition industry through data-driven solutions. They are seeking a proactive and detail-oriented Digital Marketing Associate to manage social media posting and website content optimization.
Location:
Fully-Remote (Work from Home), 9 AM - 6 PM EST
Key Responsibilities:
Social Media Management:
Manage social media posts across various channels, with a primary focus on LinkedIn and Meta, followed by Reddit, YouTube, and Twitter, to increase brand visibility and engagement.
Content Posting:
Post blogs and other content on the website, ensuring that it is optimized for search engines and effectively communicates the brand’s message.
Newsletter Optimization:
Implement strategies to optimize newsletter sign-ups on the website, driving an increase in pipeline and subscriber engagement.
Design Editing:
Edit and refine marketing designs in Figma to align with brand guidelines and campaign needs.
Data Integration & Reporting:
Utilize Databox and Slack integration with HubSpot to monitor key marketing metrics and generate reports that inform data-driven decision-making.
Marketing Automation (Nice to Have):
Track and manage HubSpot automations, including demo forms and lead nurturing workflows, to ensure a smooth and effective marketing funnel.
What Success Looks Like:
Increased Social Media Engagement:
Consistent and engaging social media presence that drives brand awareness and community interaction across targeted platforms.
Effective Content Management:
High-quality and optimized blog posts that enhance website traffic and audience engagement.
Growth in Newsletter Sign-Ups:
Implementation of strategies that result in a measurable increase in newsletter sign-ups and lead generation.
Smooth Marketing Automation:
Efficient management of HubSpot automations, resulting in streamlined lead nurturing and improved conversion rates.
Creative & Brand-Aligned Designs:
Production of visually appealing marketing materials that reflect the brand’s identity and resonate with the target audience.
Qualifications:
Experience:
2+ years of experience in digital marketing, with a focus on social media management.
Social Media Expertise:
Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta. Experience with Reddit, YouTube, and Twitter is a plus.
Content Management:
Experience in posting content on websites.
Technical Skills:
Familiarity with HubSpot and its integration is highly advantageous. Basic design editing skills in Figma are required.
Analytical Skills:
Ability to track and interpret key marketing metrics, using data to inform and optimize marketing strategies.
Communication Skills:
Fluent in English, with excellent verbal and written communication skills.
Opportunity:
If you are a versatile digital marketing professional with a passion for social media, content management, and data-driven strategies, we encourage you to apply. Join our client’s team and contribute to innovative marketing efforts that drive growth and engagement in the food and nutrition industry.
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