Creative Manager (ecommerce)

Do you possess a strong creative vision, a passion for crafting compelling brand narratives, and a proven ability to drive conversions through impactful design? Are you an Amazon expert with a knack for optimizing listings and ad creatives for maximum impact? If you're a data-driven leader ready to elevate a vibrant crafting brand, we have an exciting opportunity for you!

Our client, ThreadNanny (https://www.threadnanny.com/), is looking for a talented and results-oriented Creative Manager. In this key role, you will be responsible for leading and directing all creative efforts, ensuring brand consistency, optimizing Amazon visuals for performance, and driving engagement across multiple platforms. Your hands-on expertise in e-commerce creative, coupled with your leadership skills and understanding of the US market, will be crucial in amplifying ThreadNanny's brand presence and achieving ambitious growth targets.

Responsibilities:

• Visionary creative leadership: Define and champion a strong creative vision encompassing branding, storytelling, and conversion-focused design across all touchpoints.
• Team leadership & development: Lead and mentor a team of graphic designers, providing clear creative briefs, constructive feedback, and fostering a collaborative and high-performing environment.
• Competitive landscape analysis: Conduct thorough research on competitor visuals and continuously refine ThreadNanny's creative output based on market trends and best practices.
• Conversion-focused optimization: Leverage your deep e-commerce expertise to create and optimize content (Amazon images, infographics, Premium A+, social media ads), ensuring maximum visual appeal, keyword integration, and conversion effectiveness.
• AI-powered content innovation: Utilize AI tools to enhance content creation processes, improve design aesthetics, and develop engaging video content.
• Influencer & UGC strategy: Develop and manage influencer collaborations and user-generated content (UGC) initiatives to drive brand awareness, engagement, and sales.
• Video content creation: Oversee the creation of engaging video content, including writing scripts for ads, UGC integrations, and product demonstrations.
• A/B testing & iteration: Implement rigorous A/B testing and utilize polls to continuously improve visual effectiveness and gain insights into what resonates best with the target audience.
• Performance-driven optimization: Analyze performance data (CTR, CVR, ROAS, ACOS) to identify areas for creative improvement and implement data-backed optimizations across all visual assets.
• Cross-platform brand consistency management: Develop and execute comprehensive content strategies for both Amazon and various social media platforms (Google, TikTok, Meta), ensuring brand consistency and audience engagement.
• Product launch creative coordination: Oversee the creation of all creative assets required for product launches, ensuring seamless integration with overall marketing campaigns.
• Sales & positioning alignment: Ensure all creative materials effectively communicate product positioning and align with overarching sales goals.

Requirements:

• Strong creative vision: Demonstrated ability to develop and articulate a clear and compelling creative vision across branding, storytelling, and conversion-driven design.
• Excellent communication skills: Strong written and verbal communication skills with the ability to clearly articulate creative concepts and provide constructive feedback.
• Proven Amazon expertise: Deep understanding of Amazon listing optimization, A+ content best practices, and the creation of high-performing ad creatives.
• US market experience: Prior experience working with US-based brands specifically targeting the US market.
• Influencer & social media management: Proven experience managing influencer collaborations and leading successful social media marketing campaigns (Tiktok, Meta).
• AI-driven content & automation: Experience leveraging AI-driven content creation and automation tools to enhance efficiency and creative output.
• Data-driven mindset: Ability to understand and analyze performance metrics (CTR, CVR, ROAS, ACOS) and apply data-driven insights to optimize creative output.
• Proven leadership experience: Demonstrated experience in effectively directing and motivating creative teams to achieve project goals.
• Portfolio showcase: A strong portfolio demonstrating successful creative work across branding, e-commerce, and digital marketing, with a focus on driving measurable results.

Key Performance Indicators (KPIs):

• High-quality creative output: Consistent delivery of a high volume of impactful and on-brand creative assets (listings, A+ content, ads, video ads, etc.) within established timelines.
• Improved Amazon listing conversion rate: Significant increase in Amazon listing conversion rates following creative updates and optimizations.
• Growth in external traffic & sales: Measurable increase in external traffic and sales directly attributed to UGC, influencer collaborations, and branded content initiatives.
• Enhanced ad creative performance: Improvement in key ad creative metrics such as CTR, ROAS, and ACOS.

If you are a highly creative, data-savvy leader with a passion for e-commerce and a proven ability to drive brand growth, we encourage you to apply and bring your expertise to the ThreadNanny team!