https://bayt.page.link/FKyvH1yzVK6UCtcH9
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الوصف الوظيفي

About the job Regional Marketing & Communication Leader ME&A

Our client is a multinational company with Global Operations. They have their regional office for the Middle East and Africa in Lebanon- Beirut and are currently seeking to recruit an experienced Marketing and Communication Lead in Beirut.


Responsibilities:


  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Work with the internal and external stakeholders to help maintain & improve social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Solid understanding of CRM systems and how it integrates into the marketing campaign
  • Manage the relationship with the external data providers/suppliers to ensure day-to-day data administration tasks are carried out effectively including, data cleansing, data management and any project specific requirements.
  • Responding to, qualifying, and tracking Inbound Leads and Requests.
  • Managing the lead qualification, tracking and dissemination process
  • Maintain Database Integrity.
  • Report on Campaign Results (i.e., Email, Lead Activity, Sales, etc.).

Keywords indicators:


  • Marketing Leader
  • Marketing & Communication
  • Digital Marketing
  • Budget Management
  • Content Strategy
  • Product Launch
  • SEO
  • Digital Campaigns
  • Events
  • communication & PR

Requirements:


  • BA degree in Marketing or related fields, business studies
  • 3-5 Years of experience in Marketing in a reputable company
  • Excellent Command of English and Arabic language, French is a plus
  • Masters degree is a plus


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