Patient Advocacy & Communications Lead
Location Beirut, Líbano Categoría Asuntos médicos Identificación del trabajo 202412-132916
DESCRIPCIÓN DEL TRABAJO Roche fomenta la diversidad, la equidad y la inclusión, representando a las comunidades a las que servimos. Cuando hablamos de la atención sanitaria a escala mundial, la diversidad es un ingrediente esencial del éxito. Creemos que la inclusión es clave para comprender las varias necesidades sanitarias de las personas. Juntos, aceptamos la individualidad y compartimos la pasión por una atención excepcional. Únete a Roche, donde cada voz importa.
La posición
The Opportunity: Enhance patient engagement and support the development of programs that improve patient outcomes and overall healthcare experiences, through fostering strong relationships with PAGs, understanding patient needs, and ensuring that the voices of patients are integrated into the organization's strategies.
In terms of external communication, the role is essential in building and maintaining a positive public image, enhancing the organization’s reputation, and effectively conveying key information to stakeholders, including media, partners, clients, and the general public. As for internal communication, the person is responsible for managing and enhancing solid communications channels to maintain strong internal engagement in collaboration with other functions.
Main Responsibilities:
- Engage and maintain relationships with patient advocacy groups (PAGs) across the Levant and therapeutic areas to understand their needs and priorities and foster long, productive and value-added partnerships with these groups.
- Build the PAGs capabilities in areas that can empower them and help them become more efficient and impactful so they can better serve the patients in their communities – individual, organizational and policy capabilities.
- Work closely with the governments (Ministries of Public Health) and large institutions in pursuing collaborative solutions and diagnosing main gaps in disease awareness and disease management.
- Design and implement, jointly with the MOH, national projects related to disease awareness , evaluation studies of current screening status and assessment of healthcare management.
- Drive the social media strategy and understand its use as a tool to engage stakeholders, enhance visibility, and foster meaningful interactions.
- Develop and maintain relationships with media contacts and drive positive media coverage on the company through proactive media relations programs.
- Drive media activities – disease awareness sessions and other education/capability building initiatives.
- Enhance, communicate about Roche brand via internal and external communications, public relations, employee engagements.
- Create fit-for-purpose communications, including writing and editing of content for (materials, town halls, video scripts/messages, briefings, fact sheets, instructional guides, intranet pages/stories, talking points for leaders, presentations, pitches, and events).
Who You Are:
Qualification and Experience:
- University degree and above in Journalism/Communications/Public Relations; A Pharmacy degree is a plus.
- Minimum 7 years of experience in a corporate environment, including at least 3 years of experience in a relevant role. Experience in the healthcare sector is a plus.
- Advanced knowledge in Media Relationships.
Competencies:
- Excellent communication skills.
- Strong writing, editing, and proofreading skills; in both Arabic and English languages (Verbal and Written).
- Strong interpersonal skills, with the ability to understand individual needs and motivation, and interact with decision makers.
- Strong ability to influence and inspire through impactful communication.
- Public speaking and presenting to large audiences.
- Proven experience in managing campaigns or projects.
- Ability to lead without authority. Great sense of urgency and prioritization.
Quienes somos
En Roche, nuestro éxito se basa en la innovación, la curiosidad y la diversidad, multiplicado por 100,000 profesionales en 100 países. Trabajando juntos, nos hemos convertido en uno de los grupos líderes de salud enfocados en la investigación.
Roche es una empresa que ofrece igualdad de oportunidades.
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Sub - Categoría Información Médica / Asuntos Médicos
Nivel de Experiencia Colaborador Individual Interview Experience
Positive 68% Neutral 16% Negative 15%
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