Assess the Group Corporate Brand identity and suggest a strategic action plan, revamping if necessary.
As Telecel is in expansion mode and is continuously adding new operations and entities across Africa, the Marcomm Manager should develop, implement, and execute a comprehensive strategy and action plan for rebranding of different companies.
Build, plan, implement, manage, and execute the overall PR, communication, and digital marketing strategy of the Company and its entities.
Manage, oversee, and monitor different digital marketing channels to properly report on their status and develop relevant content to maintain a solid presence.
Coordinate with the media agencies appointed/to be appointed by the Company to implement properly the plans and objectives set.
Coordinate and follow up with the Company-appointed media and production agencies to ensure wide coverage in tier one and other relevant premium publications, magazines, newspapers, etc.
Research competition, and advertising trends, investigate benchmarks and provide suggestions for improvement.
Promote/attend/participate in special events and functions; promote and report on corporate milestones and activities.
Any other item deemed necessary by the board of directors, executives, and Group CEO.
Qualifications
Bachelor’s degree in marketing, Digital technologies, or a similar relevant field.
10+ years of related experience required in developing and implementing digital marketing strategies.
In-depth knowledge of different digital marketing channels.
Good knowledge and experience with online marketing tools and best practices.
Two years of hands-on experience with SEO, Google Analytics, and CRM software.
Basic knowledge of web design procedures.
Sense of ownership and pride in your performance and its impact on Telecel Group’s success.
Critical thinking and problem-solving skills.
Team player.
Good time-management skills.
Great interpersonal and communication skills.
English and French are a must.
Additional Information
All your information will be kept confidential according to EEO guidelines.
