Responsible for the drafting, budgeting and execution of Cosmaline's annual marketing strategies by market, in alignment with the company’s objectives.
Has the responsibility to uncover consumer insights and deliver innovative strategic & tactical marketing initiatives that build the brand equity, increase consumer awareness, drive trial and generate loyalty in order to grow market share and allow the achievement of the company's net sales & profitability targets.
Perform duties in accordance with Malia Group Policies & Procedures
On Brand Management & Marketing
- Develop and execute marketing strategies and campaigns that align with Cosmaline brand's objectives and target audience
- Assist in managing the departmental budgets, timelines, and project plans for set marketing initiatives
- Optimize brand visibility in POS and follow-up on all active markets ensuring perfect in-store exploitation; Ensure the timely availability of POSM/marketing material
- Collaborate with the cross-functional teams and external agencies to ensure an effective go to market strategy and execution
- Develop new products launch marketing strategies and lead on the execution of pre-and post-preparations
- Conduct regular market visits and ensure that marketing initiatives are properly implemented and that brand penetration/visibility is in accordance with set strategy; Identify and point out any unseen opportunities for growth
Ensure the ROI and effectiveness (meeting set KPIs) of executed marketing activities and adjust strategies as necessary
- Build strategic relationships with Cosmaline partners and key industry players, agencies and vendors
- Ensure that all distributors are provided with needed tools & support, and are aligned on the brand's positioning & priorities allowing them to deliver upon exposure, visibility & distribution targets
On Research
- Conduct market research to gain insights on consumer behaviors and keep up with the competition activities and campaigns; Share relevant information with concerned team members
- Establish and maintain frequent channels of contact with Cosmaline's distributors to keep them updated and aligned with set objectives and analyze what went well/wrong, the ROI of past month initiatives, competition activities, learning & opportunities
- Keep abreast with evolving technologies and marketing trends that can boost Cosmaline brand equity
On Business Plan & Reporting
- Assist in development of Cosmaline brand annual marketing plan for assigned markets
- Submit upon request to management any needed report in a timely manner