Growth Manager - Social

Key Responsibilities:

• Social Media Strategy and Execution:
• Develop and execute a comprehensive social media strategy that aligns with Omniful’s growth goals, focusing on lead generation, brand building, and customer engagement.
• Manage paid social campaigns on platforms like LinkedIn, Facebook, Instagram, and Twitter to drive targeted traffic, improve conversion rates, and maximize ROI.
• Oversee organic social content to build community, engage followers, and increase brand awareness, partnering with the Content and Product Marketing teams for cohesive messaging.

• Campaign Management and Optimization:
• Plan and launch social media campaigns with clear goals and KPIs, optimizing campaign settings, targeting, and creative to drive conversions and engagement.
• Conduct A/B testing and experiments on creative, copy, and targeting to identify high-performing strategies and improve campaign effectiveness.
• Analyze campaign performance metrics, such as CTR, CPC, CPA, and engagement, and adjust tactics to enhance results based on data insights.

• Cross-Functional Collaboration:
• Work closely with Content, Product Marketing, and Design teams to develop compelling social content that aligns with brand messaging and campaign goals.
• Partner with Sales and RevOps to ensure that social media leads are effectively captured, tracked, and followed up, creating a seamless funnel from awareness to conversion.
• Collaborate with Customer Success to promote customer stories, testimonials, and case studies, amplifying customer success as part of the brand narrative on social channels.

• Community Building and Engagement:
• Engage with Omniful’s social media audience, responding to comments, messages, and inquiries to foster a strong community presence.
• Monitor trends, competitor activity, and audience insights to inform content and engagement strategies, ensuring Omniful remains relevant and responsive on social platforms.
• Build and manage relationships with influencers, partners, and relevant industry networks to amplify Omniful’s reach and credibility.