Description
Position at GroupM
Position Title: S enior C opywriting E xecutive Location: Beirut Reports To: Head of Conten t About GroupM GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence . Through its global agencies Mindshare, Wavemaker, and EssenceMediacom and cross-channel performance (GroupM Nexus), GroupM leverages a unique combination of global scale, expertise , and innovation to generate sustained value for clients wherever they do business. The agencies that comprise GroupM are all global operations with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. For more information on GroupM, our agencies and WPP, please visit and Position Overview As a Senior COPYWRITING EXECUTIVE , you'll will be responsible for producing original, high-quality copy across a range of mediums and platforms, including websites, blogs, social media, advertisements, and email campaigns, ensuring each piece aligns with brand guidelines and engages the target audience effectively. *Key Responsibilities:
Write and deliver clear, persuasive, and brand-aligned copy for digital platforms, including websites, social media, blogs, and email campaigns.
Develop creative concepts and campaign messaging for advertising, product launches, and promotional content.
Craft copy that is engaging, on-brand, and optimized for the target audience across diverse digital and traditional media.
Maintain a consistent tone and style across all content, ensuring alignment with the brand’s voice, messaging, and overall marketing strategy.
Review and refine copy to ensure clarity, accuracy, and alignment with brand messaging.
Work closely with designers, marketers, and other creatives to develop cohesive content strategies for marketing campaigns.
Participate in brainstorming and creative sessions to come up with fresh, impactful content ideas.
Edit and proofread content produced by the team, ensuring high standards of grammar, spelling, and punctuation.
Ensure all content is polished, error-free, and consistent with internal guidelines before publication.
Key skills experience:
2 + years of proven experience in copywriting, with a strong portfolio
Fluent in both English and Arabic, capable of creating high-quality content in both languages.
Exceptional writing, editing, and proofreading skills, with a deep understanding of language, tone, and style.
Ability to take complex concepts and simplify them into compelling, accessible content.
Highly creative, with a passion for writing and storytelling.
Excellent attention to detail and ability to work under tight deadlines.
* Strong organizational and communication skills, with the ability to collaborate effectively across teams.
