Executive - Performance Marketing
Full-time
Company Description
Publicis Groupe, founded in 1926, is the world’s third largest communications group. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey- anywhere in the world. Organized across four Solution hubs, Publicis Communications, Publicis Media, Publicis Health and Publicis. Sapient, outside of our top 20 markets, the Groupe delivers innovative ideas and solutions that combine the power of creativity and technology.
Job Description
Own the end-to-end management and deliverables of specified paid social campaigns from implementation to optimization, ensuring their delivery to time, budget, and quality standards. Paid Social Channels include, but are not limited to, META, Twitter, Snapchat, TikTok, LinkedIn, etc.
Qualifications
Technical & Product
• Lead Social Media Buying across all territories, ensuring all functions are optimized to achieve high levels of growth with a focus on Client KPIs
• Ensure Client KPIs, goals, and objectives are achieved by closely monitoring, optimizing, and analyzing campaigns on a regular basis
• Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
• Provide regular analysis, recommendations, and feedback to Client Teams and/or Clients
• Adopt a continual ‘test and learn approach to all Paid Social activities
Business Acumen & Operational Efficiency
Clearly communicate Social performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency Effectively collaborate with other teams and internal stakeholders Present regular account reviews Internally Work closely with the Client teams to recommend effective growth strategies and budgets
Innovative & Analytical Mindset
Lead social innovation within the team, keeping abreast of market trends and developments, and identifying new platforms, tech, and audiences to drive our social offering forward.
People & Leadership
Seeks others' feedback to develop self-awareness, strengths and address development area. Is able to proactively raise issues to improve effective team working and collaboration. Is able to communicate confidently in a clear, concise and articulate manner. Collaborates with stakeholders and embraces an inclusive based environment. Is able to make valuable contributions to discussions and brainstorming sessions, providing insight and point of view. Able to build relationships quickly with others and engages personally with peers and clients. Treats others with respect, listens to other perspectives, especially when they are different from own. Able to tackle problems in a timely manner and develop contingency plans that focus on problem resolution. Drives a culture of trust with Peers, clients and all other stakeholders.
Self
Is able to take ownership for actions and deals with consequences in a mature manner. Able to adjust performance based on experiences and feedback and showcases agility and flexibility. Displays openness to the ideas of others and leverages them when beneficial for the business. Showcases curiosity and open mindset towards new ways of doing things. Is able to set high impact objectives and goes above and beyond to exceed performance. Demonstrates the Growth Mindset and is able to take ownership of personal development and growth. Capable of constructively challenging the status-quo and takes risks to challenge internal and external perspectives. Approaches situations and individuals with honesty, integrity and humbleness. Displays resilience and maintains drives and a positive outlook when faced with challenges
Additional Information
1 year of experience in paid social Good knowledge of all different digital marketing channels is a plus Good knowledge and experience with online marketing tools and best practices Good time-management skills Strong analytical skills Greatly skilled in preparing & presenting PowerPoint decks Experience in Excel, advanced formulas, pivot tables & data manipulation. Any Graduate (Specialization in Marketing, Digital technologies, Business management, or relevant field would be preferred)
Job Location
Executive - Performance Marketing
Lebanon, Bayrut, Lebanon * Full-time
