Content Marketing Manager

Key Responsibilities:

• Content Strategy and Development:
• Develop and execute a content marketing strategy that aligns with Omniful’s growth objectives, focusing on lead generation, brand awareness, and thought leadership.
• Create and manage a content calendar covering blogs, whitepapers, case studies, eBooks, infographics, email campaigns, and more to engage various audience segments.
• Collaborate with SEO and Growth teams to optimize content for search and distribution, ensuring all content is discoverable, relevant, and impactful.

• Audience Engagement and Funnel Optimization:
• Craft content for every stage of the funnel, from awareness to decision, ensuring that messaging aligns with the needs and pain points of our target audience.
• Develop personas and audience profiles to better understand our target market, tailoring content themes and formats to resonate with specific segments.
• Analyze content performance metrics to identify and refine top-performing topics, formats, and distribution channels, optimizing for conversion and engagement.
• Cross-Functional Collaboration:
• Work closely with Product Marketing, Sales, and Customer Success to gather insights, align messaging, and create materials that support sales enablement and customer education.
• Partner with Demand Generation to integrate content into multi-channel campaigns, ensuring consistent messaging and a cohesive brand experience across all touchpoints.
• Collaborate with external writers, designers, and agencies as needed to enhance content production quality and expand capacity.

• Brand Voice and Thought Leadership:
• Develop and maintain Omniful’s brand voice across all content, ensuring consistency, clarity, and professionalism.
• Position Omniful as a thought leader in operational and supply chain management by creating insightful, research-backed content that addresses industry trends and challenges.
• Identify opportunities for guest contributions, interviews, and collaborations with industry experts to further establish Omniful’s authority in the market.