Trade Marketing Manager

Job Summary

To identify, plan and achieve growth opportunities by channel. The Trade Marketing & Merchandising Manager defines and develops each category and initiates consumer and trade marketing activities and promotions. He/she will lead the marketing team and support the sales operation to successfully develop and deliver the GTRC fundamentals across all categories and channels.

Job Responsibilities

• To coordinate with concerned managers to achieve total GTRC sale revenues and Profit & Loss
• Lead and manage the marketing team on daily basis, establish a clear role and responsibilities for each member of the team
• Support the sales operations in terms of reducing business inefficiencies 
• Undertake all marketing activities in liaison with principles and respective Division Head
• Develop internal and external relationships where necessary to maximise synergies
• Build an annual business plan to reflect brand positioning, with a particular focus on new brands
• Prepare and suggest trade and consumer promotions to improve distribution and off take
• Design, prepare and negotiate all key Business Development Agreements
• Coordinate and lead the “Monthly Activity Cycle Meeting”
• Negotiate Advertising and Promotion funds
• Responsible for allocating promotional stock
• Understand, plan and communicate all activities with concerned Managers
• To manage Point of Sale Materials and Assets and retain a control sheet
• Provide financial performance by brand
• Share with principles and GTRC management all competitive information via a standardized report
• Provide post activity analysis including Return on Investment (ROI) analysis
• Oversee market shares by brand
• Recommend prices of stock aging and close expiry products and recommend corrective action plans
• Recommend and execute training courses for merchandisers
• Provide analysis for GTRC share of shelf by brand