Reports To: Marketing & PR Manager
Job Summary:
• The Senior Executive - Communication & Public Relations is responsible for strategic design, management and implementation of a range of on-line & off-line communication strategies ensuring engagement of targeted media and related industries ::.both locally and regionally.
• Responsible for enhancing the company's digital marketing content and web presence.
• Responsible for implementing and enhancing the company's Public Relations strategy, developing PR campaigns and CSR initiatives & activities.
• Develop and implement Public Relations and communication strategy to support the Company's expansion plans and to build positive brand image.
Key Responsibilities:
1) Public Relations:
· Assist in developing the PR policies and procedures based on business needs and ensure effective and efficient implementation of them.
· Plans campaigns & promotions for the company's and its Clients including launching of new service/product lines and initiatives.
· Assures consistent communication of brand internally and externally to client, customers, sponsors, and other business partners.
· Monitor the ongoing company presence on social media (Facebook, lnstagram etc .) Publish online newsletters and promotional emails and organize their distribution through various channels.
· Collaborate with PR agencies to create better user experience.
2) Public Relations:
· Create insights on social media conversations to effectively manage company communication appearing in the public domain.
· Evaluate and finalize PR partner for internal and external communications.
· Liaise with media partners to develop and finalize the marketing events.
· Develop CSR (corporate social responsibility} activities calendar, including seasonal l, quarterly and half-yearly events.
· Work with PR partners to resolve any issues related to advertising, marketing, and merchandising of clients.
· Plan and create the media plan including the overall budget for the media plan.
· Analyze the reports and insights by partner on social media conversations.
· Effectively manage company communication appearing in the public domain.
· Track and analyze communication program results, along with implementation of recommended improvements.
3) Communication:
· Assures consistent communication of brand internally and externally to client, customers, sponsors, and other business partners.
· Develops and implements strategic Communication and Public Relations plans and forecasts (including budget for the media plan) to achieve the company's projects and services objectives.
· Maintaining & updating the guidelines on social media conversations to effectively manage company communications appearing in the public domain.
· Create & enhance media, press releases & social media messages to form/mold public opinion of the company and increase awareness of the company's brand.
· Execute communications and public relations activities and communication materials including publications, media relations etc...
· Maintains relationships with public relations & media agencies/partners and vendors for effective development, organization and finalization of specific campaigns, PR & marketing events.
· Evaluate and select PR partners for internal and external communications.
· Analyze the reports and insights by partners on social media posts, conversations, and engagement.
· Track and analyze communication program results, along with implementation of recommended improvements.
· Conduct regular Customer Experience Surveys to gather customer insights into services delivered (Customer Journey within the project}.
4) Other Areas:
• Develop and maintain mailing list for marketing & PR campaigns.
• Develop, document, and recommend improvement points on departmental procedures and workflows.
• Post campaign report.
• Crisis response and report to the Crisis Management Team
• Assist Head of Department in all required projects & reports including, Media List Report, Media Clipping Report, Sponsorship Report, Audit Giveaway Report, Evaluation
• Report for Media Interviews, Agency Evaluation Report, media coverage reports, PRL Report,etc..
Candidate Profile:
• Bachelor's degree in Marketing/Communications or in related field
• 10+ years of functional experience, including brand management
• 7+ years exposure to social media engagement
• Proficient in Microsoft Office programs, Video editing software, designing and picture editing software
• Requirement open for a Female Kuwaiti national
We, at Career Hunters, work closely with our client corporations to provide the best talent in today's competitive marketplace. By placing executives who wish to improve their career direction or seek lucrative opportunities in today's fast pace of life. Our specialization in Job analysis, helps us determing corporate requirements, towards employee characteristics which include, mental,physical and educational capabilities. In short, we surpass corporate requirements, in providing complete HR consultancy from Employee selection to Implementation and fallback. Being based in Kuwait, gives us the immediate knowledge of the region, the labour laws & ultimately the cultural background. Thus giving us the upper hand in providing proper and satisfactory results.
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.