SEO and PPC Specialist

Job Purpose

• As an SEO and PPC Specialist, the candidate will be responsible for developing, implementing, and managing our SEO and PPC strategies to increase our online presence and drive high-quality traffic to our website. You will work closely with the Digital & Marketing team to optimize our search campaigns, improve search engine rankings, and maximize ROI on paid advertising.

Key Responsibilities:

SEO Strategy (Onpage and offpage)

• Conduct keyword research to guide content creation and optimization.
• Optimize website content, including meta tags, headings, and images for search engines.
• Monitor and analyze SEO performance using tools such as Google Analytics, SEMrush, or Moz.
• Develop and implement link-building strategies to improve domain authority.
• Stay updated with the latest SEO trends, algorithm updates, and best practices.
• SEO Content Creation
• Work with tech team for any requirement they might have.

SEM (PPC Management):

• Create, manage, and optimize PPC campaigns across platforms such as Google Ads.
• Develop and test ad copy, landing pages, and targeting strategies.
• Analyze campaign performance and adjust strategies to improve click-through rates (CTR) and conversion rates.
• Monitor budgets and bid strategies to maximize ROI.

Reporting & Analysis:

• Provide regular reports on SEO and PPC performance, including traffic, rankings, and ROI.
• Use data-driven insights to recommend improvements and adjustments to campaigns.
• Analyze competitors' SEO and PPC strategies and market trends.

Collaboration & Strategy:

• Collaborate with the marketing team to align SEO and PPC strategies with overall business goals.
• Participate in strategy meetings and provide input on digital marketing initiatives.