Public Relation

This role requires a creative strategist with strong communication skills to enhance our

brand presence, engage influencers, and execute successful PR Strategies. The ideal

candidate should be proactive, organized, and capable of thriving in a fast-paced

environment.

 The Public Relations Manager for a holding company is responsible for developing and

implementing comprehensive communication strategies to enhance the public image and

reputation of SH holding company and its subsidiaries. This role requires managing media

relations, investor communications, crisis management, event planning, and digital presence

to support the company’s strategic objectives.

Key Duties & Responsibilities

1

Strategy Development & Communication:

 Develop and implement comprehensive long-term and short-term PR strategies that

align with the holding company’s business goals.

 Collaborate with senior management to ensure PR strategies support overall

corporate objectives.

2

Message Consistency:

 Ensure all communications from the holding company and its subsidiaries reflect a

unified message.

 Develop messaging guidelines for subsidiaries to maintain consistency.

3

Stakeholder Communication:

 Identify key stakeholders, including investors, employees, subsidiaries, media, and the

public.

 Develop tailored communication plans for each stakeholder group.

4

Media Relations:

 Build and Maintain Media Contacts: Identify and establish relationships with key

journalists, bloggers, and influencers across industries relevant to the holding

company and its subsidiaries. Maintain a media contact database and regularly

update it.

 Press Releases and Media Kits: Write, edit, and distribute press releases, media

kits, and other PR materials. Ensure all materials are accurate, compelling, and align

with the company’s messaging.

 Media Monitoring and Reporting: Monitor media coverage of the holding company

and its subsidiaries. Analyze media coverage and provide regular reports to

management, highlighting trends, sentiment, and potential areas of concern.

 Ensure the company’s brand is consistently represented across all communications.

5 Investor Relations:

 Support Investor Communication: Work closely with the investor relations team to

develop communication strategies for shareholders and potential investors. Assist in

the preparation of annual reports, investor presentations, and other financial

communications.

 Develop Investor Messaging: Craft clear and concise messaging for investor

communications that align with the company’s financial performance and strategic

direction. Ensure all investor communications are transparent and compliant with

regulatory requirements.

6

Manage Crisis Management:

 Crisis Communication: Develop and implement comprehensive crisis

communication plans to address potential threats to the company’s reputation.

 Rapid Response: Act as the primary point of contact during crises, coordinating with

internal teams and external stakeholders and ensuring timely and accurate information

is conveyed to stakeholders to ease negative impact.

7

Event Management:

 Corporate Events: Plan, organize and execute corporate events, press conferences,

and media briefings, product launches, and investor meetings.

 Speaking Engagements: Prepare executives for public speaking engagements and

media interviews, and presentations. Develop talking points, Q&A documents, and

other supporting materials.

8

Digital PR:

 Online Presence: Oversee the company’s online presence, including the corporate

website and social media channels. Develop and implement digital PR strategies to

enhance brand visibility and engagement.

 Content Creation: Develop and curate content for the company’s website, social

media platforms, blogs and other digital channels. Ensure content is engaging,

relevant, and aligned with the company’s messaging.

9

Internal Communications:

 Foster Employee Engagement: Develop and implement internal communication

strategies to keep employees informed and engaged. Organize internal events and

initiatives to foster a positive work environment and enhance employee morale.

Develop content for internal newsletters, intranet, and other internal communication

platforms.

Authority

 Public Relations professional holds the authority to manage and oversee all external

communications and public image activities to align with the company’s goals.