Bayt.com
https://bayt.page.link/v1TUmrkCw1dqRip19
أنشئ تنبيهًا وظيفيًا للوظائف المشابهة

الوصف الوظيفي

  • Lead the effective collaboration with the Marketing team to develop overall marketing strategy for lubricants, lead campaigns/ initiatives to increase lubricant market penetration, brand reputation etc. ensuring alignment with the overall commercial strategy.
  • Identify the target market segments and analyze relevant product requirements in order to assess, define and evolve a quality value proposition for each brand of lubricants.
  • Conceptualize brand of lubricants for Middle East & other international strategic locations in order to build and communicate a strong brand and establish market presence.
  • Lead formulation of detailed launch strategies and integrated communication campaigns via suitable channels, in conjunction with the branding and advertising section, in order to communicate the brand and value proposition in an effective and cost optimal manner to the target audience.
  • Review and approve all product packaging and design initiatives to ensure a strong reflection of brand and value proposition through the product for creating a top of the mind recall amongst target customers.
  • Review and provide inputs to the marketing and promotional plans to assure alignment with the business plan.
  • Manage the effective execution of promotional events to educate the participants about the product and to network with corporate and high net worth potential customers who can be captured as revenue generating customers.
  • Supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs to the distributors in order to ensure effective implementation of all promotional plans.
  • Define the price points for the products, develop and communicate price margins to the sales team based on the set gross margins, costs and define budgets, to negotiate in order to provide differential pricing to incentivize key customers.
  • Monitor on a regular basis (monthly, quarterly or annually as deemed suitable) the achievement of sales plans and evaluate the performance of the geographies under sales network coverage.
  • Develop and maintain effective business relationships with all relevant internal departments and external entities such as clients, local, international and government authorities etc. with highest standards of business ethics.

المهارات

  • Innovative and conceptual thinking
  • Highly skilled in aligning goals with strategic direction
  • In depth knowledge of business objectives, operations and of the regional laws and regulations
  • Strategic thinking
  • Ability to drive organizational climate/culture, Knowledge of financial management
  • Strong mentoring and coaching skills, Communication and influencing skills
  • Project management & Team leadership skills

Education/Qualifications:

  • Graduate or Post Graduate Degree in Marketing Management with a Certification in Brand Management/ Marketing Management/ Corporate Communication/ Business Communication.
  • 10 years of experience in Marketing of petroleum products, of which at least 5 years in a managerial role, preferably in the retail sector or in a similar environment.
  • Multi-functional operational management experience.
  • Deep knowledge of business workflows, operations processes and systems.
  • Experience of developing strategic plans for service-based industry.
  • Strong experience in project management and the execution of complex projects that are critical to the delivery of business strategies and goals.
  • Regional exposure and retail background are a plus.

المرشح المفضل

عدد سنوات الخبرة
الحد الأدنى: 10 الحد الأقصى: 15
منطقة الإقامة
الكويت
الجنس
ذكر
الشهادة
793
التقديم على موقع الشركة أرسل إلى صديق إتمام الإستبيان
Mezzan Holding Company logo
Mezzan Holding Company
متابعة الغاء المتابعه

Founded in 1999, Mezzan Holding Company is considered to be one of the largest diversified conglomerates in the Middle East. Together with its affiliated companies, Mezzan Holding Company has been a market leader in providing quality agriculture and consumer manufacturing, distribution, and recycling services for over half a century. It has set new standards for production and delivery that satisfy both clients and end-users. Mezzan Holding Company represents a rich Kuwaiti legacy of strong principles, which founder Jassim Al Wazzan practiced and inspired in his sons and employees. With a portfolio of many of the Middle East’s most respected and recognized brands, Mezzan Holding Company continues to deliver the highest quality services and products, productive and profitable partnerships, and an unparalleled commitment to provide the best for the communities in which it operates.

أظهر بيانات الشركة
لقد تجاوزت الحد الأقصى لعدد التنبيهات الوظيفية المسموح بإضافتها والذي يبلغ 15. يرجى حذف إحدى التنبيهات الوظيفية الحالية لإضافة تنبيه جديد
إدارة
تم إنشاء تنبيه للوظائف المماثلة بنجاح. يمكنك إدارة التنبيهات عبر الذهاب إلى الإعدادات.
إدارة
تم إلغاء تفعيل تنبيه الوظائف المماثلة بنجاح. يمكنك إدارة التنبيهات عبر الذهاب إلى الإعدادات.
إدارة