Digital Marketing Specialist

Who we are:

Built by a passionate team of problem-solvers, Ajar is a mobile cloud service built for the real estate market in the MENA region that uses technology to offer a quick and efficient rent payment & collection solution as well as property management solution, making life easier and rewarding for both landlords and tenants. Ajar has also been quoted as UAE's Most Trusted FinTech Solution Provider in 2020 by APAC Business Headlines. As a growing startup, we are excited to start expanding our team to grow our operations in UAE & Kuwait.

Ajar is an award-winning startup. Explore what we do in more detail on our website.

Job Duties and Responsibilities:

• Develop and implement comprehensive digital marketing strategies that align with business goals.
• Develop plans for social media lead-generation campaigns.
• Establish and maintain a strong online presence for the SAAS company through various channels, including the official website, social media platforms, and relevant industry forums.
• Create engaging and informative content related to the real estate SAAS solution, such as blog posts, articles, infographics, and videos.
• Ensure that content is optimized for search engines (SEO) to increase visibility. Use targeted keywords related to real estate SAAS to attract organic traffic.
• Actively participate in social media platforms like LinkedIn, Twitter, Facebook, and others.
• Moderate all social media channels to ensure timely responses to messages, comments, and queries, fostering a positive brand image.
• Create and publish engaging stories to showcase updates, success stories, and other relevant content across platforms.
• Design visually appealing posts, banners, and creatives to enhance the brand’s digital presence.
• Delegate online advertising channels, such as Google Ads or social media ads, to target specific demographics with the help of a marketing agency.
• Create and manage ad campaigns to generate leads and increase brand awareness.
• Implement targeted email marketing campaigns to nurture leads.
• Utilize analytics tools to track the performance of online campaigns.
• Monitor key metrics, such as website traffic, conversion rates, and lead acquisition costs.
• Conduct A/B testing on various elements of online campaigns (e.g., ad copies, landing pages) to optimize for better results.
• Analyze performance metrics and adjust strategies based on data-driven insights.
• Perform competitor analysis to identify areas for differentiation and adjust strategies based on industry trends.
• Encourage satisfied customers to leave positive reviews on online platforms.
• Leverage testimonials to build trust and credibility among potential leads.

Knowledge, Skills, and Abilities:

• Proven experience as a digital marketing specialist or similar role.

• Excellent content creation and copywriting skills.

• Proficiency in creating and designing visually appealing digital content using tools like Canva, Adobe Creative Suite, or similar platforms.

• Strong skills in moderating social media channels and engaging with audiences.

• Ability to develop creative, engaging stories tailored to each platform’s audience.

• Creative thinking and problem-solving skills.

• Proficiency with digital marketing tools and platforms such as Google Analytics, Hootsuite, etc.

• Experienced in performance marketing, general digital marketing, email marketing, automation, SEO optimization, and a strong understanding of the customer acquisition funnel.

• Strong understanding of SaaS revenue generation and how SaaS businesses are grown and measured.

• Proficient in Facebook Business Manager, Google Ads, Google Tag Manager, and Google Analytics.

• Experience in performing A/B tests together with Product and/or Data is preferred.

• Strong understanding of SEO, SEM, PPC, and content marketing.

• Analytical mindset with the ability to interpret data and adjust strategies accordingly.

• Strong communication and collaboration abilities.

• Ability to communicate effectively visually, verbally, and in written form with preferred Bilingual capabilities (English / Arabic)
• Strong public speaking and presentation skills.