CRM and Loyalty Manager

The CRM and Loyalty Manager plays a pivotal role in enhancing customer engagement and loyalty within the Food & Beverage Production and FMCG sectors. This position is crucial for developing and implementing strategies that foster long-term relationships with customers, ultimately driving sales and brand loyalty. The ideal candidate will leverage data analytics to understand customer behavior, preferences, and trends, enabling the company to tailor its offerings effectively. By creating targeted loyalty programs and campaigns, the CRM and Loyalty Manager will ensure that the company remains competitive in a rapidly evolving market.

Responsibilities:

1. Develop and execute comprehensive CRM strategies to enhance customer retention and loyalty.
2. Analyze customer data to identify trends and insights that inform marketing strategies.
3. Design and implement loyalty programs that reward and engage customers effectively.
4. Collaborate with cross-functional teams to ensure alignment of CRM initiatives with overall business goals.
5. Monitor and report on the performance of CRM campaigns and loyalty programs, making adjustments as necessary.
6. Conduct market research to stay abreast of industry trends and competitor strategies.
7. Manage the CRM database, ensuring data integrity and compliance with privacy regulations.
8. Train and support team members on CRM tools and best practices.
9. Develop communication strategies to promote loyalty programs to customers.
10. Evaluate customer feedback and implement improvements to enhance the customer experience.

Preferred Candidate:

1. Proven experience in CRM management, preferably in the FMCG or Food & Beverage sectors.
2. Strong analytical skills with the ability to interpret data and make data-driven decisions.
3. Excellent communication and interpersonal skills.
4. Creative mindset with a passion for customer engagement.
5. Ability to work collaboratively in a team-oriented environment.
6. Strong project management skills with attention to detail.
7. Experience with CRM software and tools.
8. Ability to adapt to changing market conditions and customer needs.
9. Proficient in developing and executing marketing campaigns.
10. Strong understanding of customer segmentation and targeting strategies.