Copywriter - Service Office

The core task of the Copywriter is to be a key partner in our editorial and content optimization process for all produced printed/published content. You will continuously look for new opportunities for content execution and regularly explore and test different content formats and styles to build a strong emotional connection with our customers in all our markets. You will be responsible for taking consumer-targeted printed/web content from concept to publication by working with external agencies and coordinating with internal stakeholders.

• Collaborate with different stakeholders and functions to identify opportunities for content review, proofreading, and improvements. 
• Be a storyteller by identifying the right type of content required across the customer journey and ensuring visual and copy consistency, and alignment across all publication channels whether printed or web-based. 
• Continuously optimize the content and editorial process and contribute to increasing efficiency output quality and cultural balance for each market in the language/s that is required in each market.  
• Translation from English to Arabic and Arabic to English of communication for external communication. 
• Based on commercial and identified local needs, design and create new content and lead content adaptation. 
• Participate in agile-style projects to quickly and efficiently deliver improvements. 
• Regularly follow up on the performance of our printed/web content using analytics tools and identify learnings and insights for future assignments and projects. 
• Expert grasp and understanding of IKEA tone of voice to motivate copywriting best practices within our markets. 
• Review and secure the correct implementation of IKEA tone of voice in both internal, in-store and ,external media, in all the languages of our countries.