Participate in the development of Marketing strategy (pricing, packaging, etc.) of assigned
brands along with the Head of Marketing and Business Development
Build value proposition for the assigned brand portfolio for the short and long term in line
with organizational objectives and goals
Work alongside external Brand Principals (where relevant) to develop and align on market
level brand and sales activities across channels
Act as a steward for the assigned brands and maintain brand integrity and consistency
across all marketing initiatives and communications
Develop strategy and communication programs which effectively reflect the brand objectives to build brand equity of the assigned portfolio
Conduct research to define targeted customer segments and determine the key values
and characteristics that drive buying behaviors for each segment
Monitor and manage health of assigned brands in order to meet the brand objectives and
brand health indicators
Monitor and manage the trade spend and market activation budgets for each brand responsibility – either with the Brand Principal or for Mezzan
Develop and oversee implementation of brand strategies and associated marketing themes across channels (print, web, social media, broadcast, etc.) based on consumer and sales insights to improve health of assigned brands
Oversee the new or ongoing marketing and advertising activities of assigned brands and ensure alignment with the organization’s branding objectives
Launch and manage brand initiatives based on research insights in order to introduce new products that meet consumer requirements
Founded in 1999, Mezzan Holding Company is considered to be one of the largest diversified conglomerates in the Middle East. Together with its affiliated companies, Mezzan Holding Company has been a market leader in providing quality agriculture and consumer manufacturing, distribution, and recycling services for over half a century. It has set new standards for production and delivery that satisfy both clients and end-users. Mezzan Holding Company represents a rich Kuwaiti legacy of strong principles, which founder Jassim Al Wazzan practiced and inspired in his sons and employees. With a portfolio of many of the Middle East’s most respected and recognized brands, Mezzan Holding Company continues to deliver the highest quality services and products, productive and profitable partnerships, and an unparalleled commitment to provide the best for the communities in which it operates.