Brand Manager

• Plans, implements & executes successful consumer and trade marketing programs.
• Developing custom marketing and advertising strategies.
• Define and manage the brand communication strategy using a variety of media.
• Monitoring product distribution and consumer reactions.
• Build, Communicate, and Conduct meetings with principles, brand owners, and key customers.
• Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns.
• Lead cross-functional teams to develop and launch new products, ensuring alignment with brand strategies.
• Monitor product performance and lifecycle to optimize marketing and sales strategies.
• Maintain and enhance brand equity by ensuring consistency in messaging, visuals, and customer experience across all touchpoints.
• Manage the brand’s marketing budget, ensuring cost-effective allocation of resources to achieve business goals.
• Track ROI on marketing spend and optimize strategies accordingly at product & customer level.
• Mentor and guide junior team members, providing training and performance feedback.
• Collaborate with cross-functional teams (sales, R&D, supply chain) to align brand objectives with business operations.
• Monitor and analyze sales data, market share, and campaign performance to refine strategies.
• Prepare regular reports and presentations for senior management on brand performance and key initiatives.
• Submit below monthly Reports

1- Stock requirement forecast (Orders).

2- Brands sales Performance analysis.

3- Marketing spend analysis and review .