User Acquisition Representative

Position Summary:

As a User Acquisition Representative, you will play a crucial role in driving the success of our mobile games by acquiring and engaging new users. You will be responsible for executing user acquisition campaigns across various advertising platforms, optimizing marketing performance, and analyzing campaign data to acquire high-value users and maximize return on investment for our mobile games. This role requires a strategic mind, analytical skills, and creative flair.

Responsibilities:

• Design, Execute, and manage user acquisition campaigns across different digital advertising platforms (e.g., Meta Ads, Google Ads, Tiktok Ads, Apple Search Ads, ad networks, DSPs, etc) to drive downloads and revenue for our mobile games. 
• Collaborate with fellow UA Managers to set objectives and relevant KPIs. Monitor, analyze, and optimize performance marketing campaigns to ensure achieving main KPIs and maximum ROI.
• Drive a relentless culture of experimentation on all key existing channels, while also ideating and establishing new acquisition funnels for the game(s) you are in charge of.
• Manage user acquisition budgets effectively to maximize growth and maintain profitable marketing spend.
• Ensure accurate tracking, analysis, and reporting. Generate insightful reports on campaign performance and leverage user behavior insights and data to personalize campaigns.
• Participate in full-cycle creative production. Work closely with the creative team to develop engaging ad creatives that resonate with the target audience, report on creative performance, and provide data-driven decisions about further creative development.
• Conduct research on market trends, competitors’ marketing strategies, and the broader mobile gaming landscape. Leverage this knowledge to enhance our user acquisition efforts.
• Collaborate with external partners and internal teams, including game developers, product managers, and data analysts, to align marketing efforts with game development and product strategies, and foster a collaborative approach to marketing initiatives.