Join a dynamic organization at the forefront of delivering personalized nutritional therapy and health coaching to a diverse client base. As a leader in nutritional counseling, our client empowers individuals to take control of their health through tailored dietary strategies.
We are seeking a Social Media Manager who is creative and strategic, able to harness the power of social media to educate, engage, and expand their community. This role involves crafting engaging content, managing our client's social media presence on platforms like Instagram and Facebook, and fostering interactions that align with our client’s commitment to enhancing wellness.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Creative Strategy Development: Devise and implement innovative social media marketing strategies to enhance brand visibility and engagement on platforms such as Instagram and Facebook.
Content Calendar Management: Plan and manage content calendars, ensuring a steady stream of relevant and engaging posts tailored to our client's audience's interests.
Community Engagement: Actively manage interactions by responding to DMs and comments on both organic posts and paid advertisements, cultivating an engaged and supportive online community.
Content Creation and Posting: Handle all aspects of content creation and scheduling across social media channels, utilizing automation tools like Publer or Hootsuite to maintain a consistent online presence.
Graphic Design: Use design tools like Canva to create compelling graphics that visually communicate the benefits of our client's services and enhance their posts' impact.
Analytics and Reporting: Monitor social media performance using tools such as Facebook Business Suite, analyze metrics to optimize future strategies, and report on social media’s role in achieving business goals.
Collaboration: Work closely with the founder to align social media strategies with overall business objectives and to brainstorm new ideas for content.
What Success Looks Like:
Enhanced Digital Engagement: Through strategic content and active community management, you have significantly expanded our client's digital footprint and enhanced user engagement.
Empowered Community: Your efforts have built a well-informed and engaged community that values our client's approach to health and nutrition, leading to increased participation in their programs.
Cohesive Brand Messaging: You have maintained a cohesive brand voice across all platforms, effectively communicating their mission and the transformative power of personalized nutrition.
Required Skills and Qualifications:
Social Media Expertise: Proven experience in managing social media platforms, particularly Instagram and Facebook, with a strong ability to engage and grow an audience.
Content Creation Skills: Experience with graphic design tools like Canva and basic video editing skills to produce eye-catching social media content.
Excellent Communication: Fluent in written English with the ability to craft engaging and grammatically correct captions that resonate with diverse audiences.
Analytical Ability: Familiarity with social media analytics tools, able to glean insights from data to inform strategies.
Proactive and Independent: Highly motivated and capable of operating autonomously, with a knack for taking initiative and driving projects forward.
Interest in Health and Wellness: A genuine interest in nutrition and wellness, which enhances the authenticity and passion behind social media campaigns.
This role offers an incredible opportunity for a Social Media Manager to play a key role in a company that is changing lives through health and nutrition. If you are passionate about promoting wellness, possess a flair for creative digital marketing, and are eager to make a difference, we invite you to apply and join our client's team in spreading the message of healthy living far and wide.
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