Senior Brand Manager - Coffee
Senior Brand Manager - Coffee
Cluster Senior Brand Manager - Coffee
Location: Jordan
POSITION SUMMARY
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
In this role, you will Help to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, Translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.
A DAY IN THE LIFE …
Consumer & Shopper Centricity: Gathers data and inputs to participate to the category Ideation & pipeline, helping to identify confirmed and emerging opportunities and trends and prioritization for the cluster.
Business Planning: Drives the implementation of a strong cross-functional plan in alignment with Cluster Teams and HO Category team:
Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, recommends the allocation the needed resources & plans to achieve the set targets, and tracks the PFME at cat. /brand/cluster/OPC based on the pre-defined budgets, drive recommendations for the revisions Pricing strategy by brand (following the overall guidance provided by HO…) by OPC: Contributes to the recommendations and implementation of price/pack/formats. Process of formats review will follow the I2L governance Activate the brand essence and ICP plans on the Annual MENA Brand Guidance Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant…) Tracks the brand performance and brand health tracking. (i.e. Brand Plans by Country): the plan follows the overall guidance but should be clearly articulating the activations and any local initiatives, highlighting gaps in support needed. Actively participate to the Monthly review with HO: inform and update the HO on the brand health status for the respective cluster (ie: HHP, frequency, BHT), with results, learnings, and action plans. Ensure close follow-up with Cluster CDTs: alignment on activities, calendars, implementations to ensure adherence to ICP, with needed corrective actions
Brand & Communication activation & deployment:
On Centralized brands:
Further localize, adapt, and amplify the overall campaigns, creating local touchpoint plans, developing media planning with 1 integrated media brief (excl. Panarab specific case) brands activation, influencers briefing and deployment, with the support of Media team, A&P, eBusiness.
Lead local campaigns (local creation):
Works on the end to end from briefing to post-launch, in partnership with the brand Gatekeeper to ensure consistency and under the Cluster Marketing Manager lead. Follow the guidance on Regional Brands: i.e. Big idea, engagement strategies, Brand properties and mandatory executional elements (TOV, Casting requirements, appetite shots…) to ensure ONE BRAND external impact and building Connect with eBusiness teams to reinforce branding and key content development, with localized CEF when relevant and tracking the relevant digital/eBusiness KPIs (incl. internal and industry benchmarking) to ensure achievement of targets. Shopper communication support to CDT Cluster
I&R Deployment:
For Multi-clusters I&R: Provides inputs to business case, and is responsible on the delivery and deployment the launch (end 2 end) in the respective cluster, If harmonized FERT Codes, it is handled by the project team HO. If local it is handled by local team for local I2L (specific I&R needs): Supports the identification phase, and acts as the Marketing lead on the end-to-end launch, in alignment of the I2L governance (i.e. aligned with the strategy in place) Drives the packaging in the respective cluster (dedicated SKUs) –following the packaging guidelines, and coordinates the process with D2D delivery team
What will make you successful…
Minimum 6 to 8 years’ experience in marketing, which may include some years in other function ideally in CDT/ Sales at Nestlé or equivalent FMCG. Proven track record in Core Brand Building, helping brands innovate, ideally a mix of Regional/Global brands and local brands, identifying new growth opportunities... Understanding of key drivers of brand/product P&L and how to action them. Experience in leading product launch or complex renovation projects working with cross functional teams. Higher education in business management and marketing with excellent track record. Strong learning agility. Project management skills. Strong relationship management and communication skills. Good understanding of digital marketing.
Cluster Senior Brand Manager - Coffee
Location: Jordan
POSITION SUMMARY
Joining Nestlé means you are joining the largest food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.
In this role, you will Help to shape and activate outstanding Consumer strategies for the Cluster, with best-in-class localized Consumer Engagement, Translating brand visions into local context, leading on the activation of MENA strategy & building plans for the respective cluster for superior brand engagement initiatives (Content, specific I&R deployment, activations) with flawless execution, rooted in consumer and shopper centricity.
A DAY IN THE LIFE …
Consumer & Shopper Centricity: Gathers data and inputs to participate to the category Ideation & pipeline, helping to identify confirmed and emerging opportunities and trends and prioritization for the cluster.
Business Planning: Drives the implementation of a strong cross-functional plan in alignment with Cluster Teams and HO Category team:
Portfolio strategy implementation in the cluster: following the role of each brand/segment by country, recommends the allocation the needed resources & plans to achieve the set targets, and tracks the PFME at cat. /brand/cluster/OPC based on the pre-defined budgets, drive recommendations for the revisions Pricing strategy by brand (following the overall guidance provided by HO…) by OPC: Contributes to the recommendations and implementation of price/pack/formats. Process of formats review will follow the I2L governance Activate the brand essence and ICP plans on the Annual MENA Brand Guidance Work on the promotional plans in line with the promotional strategy, and ensure cross-functional coordination with relevant stakeholders (CDT Cluster, A&P, HO when relevant…) Tracks the brand performance and brand health tracking. (i.e. Brand Plans by Country): the plan follows the overall guidance but should be clearly articulating the activations and any local initiatives, highlighting gaps in support needed. Actively participate to the Monthly review with HO: inform and update the HO on the brand health status for the respective cluster (ie: HHP, frequency, BHT), with results, learnings, and action plans. Ensure close follow-up with Cluster CDTs: alignment on activities, calendars, implementations to ensure adherence to ICP, with needed corrective actions
Brand & Communication activation & deployment:
On Centralized brands:
* Further localize, adapt, and amplify the overall campaigns, creating local touchpoint plans, developing media planning with 1 integrated media brief (excl. Panarab specific case) brands activation, influencers briefing and deployment, with the support
