Marketing Strategy Analyst

Job Purpose :

As a Marketing Strategy Analyst at Tarjama&, you will work directly with the VP of Marketing to drive growth initiatives and marketing strategy. This dynamic role combines strategic planning, marketing analytics, and business intelligence to support data-driven decision-making and market expansion.

Duties & Responsibilities:

Strategic Marketing & Collaboration:

• Support the VP of Marketing in developing and executing marketing and growth strategies
• Collaborate with the marketing team on campaign strategy and performance analysis
• Data Analytics & Reporting
• Build and maintain marketing dashboards and KPI tracking systems using BI tools
• Analyze marketing campaign performance and provide actionable insights for optimization
• Generate regular reports on key business metrics and marketing performance

Market Research & Trend Analysis :

• Conduct market research and competitive analysis to identify growth opportunities
• Monitor and analyze market trends, customer behavior, and the competitive landscape

Financial Forecasting & Customer Insights :

• Create and analyze customer segmentation, acquisition metrics, and retention data
• Develop and maintain revenue forecasting models and growth projections
• Support budget planning and ROI analysis for marketing initiatives
  

Education, Experience & Qualifications:

• Bachelor's degree in Business, Marketing, Analytics, or a related field.
• 1-3 years of experience in marketing analytics, business intelligence, or a similar role.
• Strong proficiency in BI tools (e.g., Tableau, Power BI) and data analysis.
• Experience with marketing analytics platforms and CRM systems.
• Excellent analytical and quantitative skills with strong attention to detail.
• Proven ability to translate data insights into actionable recommendations.
• Advanced Excel skills and experience with data visualization.
• Strong project management and organizational abilities.
• Proficiency in Arabic and English.
• Understanding of digital marketing metrics and KPIs.
• Experience with SQL and data analysis tools is a plus.