Marketing & PR Manager

The main objective of the job:

Key audiences:

• International development sector (UN agencies, Embassies, International Non-Government Organizations, Governments from abroad, the broader international community)
• Other potential clients and partners (Banks, the Jordanian private sector, training service providers, Jordan’s employment and entrepreneurship sectors)
• Potential participants of BDC projects (youth, entrepreneurs, refugees, civil society organizations, communities in Jordan’s 12 governorates, governmental bodies)
• Policy makers and policy influencers
• by making effective use of a variety of approaches, to increase the organization’s visibility and promote its products and services to existing and prospective client

Duties & Responsibilities:

Marketing 50%

• Develop a strategic long-range plan consistent with the vision statement. Analyzes appropriate ways to bring this message to the various target groups
• Prepares effective outreach campaigns based on market research  which may include social and online media, print media, direct mail, and other multimedia
• Consults with staff to understand goals and scope of the desired marketing program
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans
• Reports campaign results to management, addressing any questions or concerns
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing tools and opportunities
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Manage marketing and PR budgets, ensuring that resources are allocated effectively and efficiently

Communications 20 %:

• • Develops and/or executes social media and content strategies to release information on the organization in a manner that will promote a positive public image.
  • Generate newsworthy coverage of BDC events, program interventions, client activities, export activities, youth programs, and other initiative accomplishments
  • Provided articles that can enhance reports to donors , thus emphasizing success stories that help to explain BDC beyond the aggregated indicators

Public Relations  20%:

• Establishes and maintains positive relationships with media outlets, government, donors, and public interest groups
• Identify and develop partnerships with other organizations or influencers to promote BDC’s services.

Events Management 10%:

• Managing and developing macro and micro events, working with a team, designing banners, brochures, posters, ushering the event, dealing with VIPs, covering the event through social media and organizing various elements for a successful event

• Education background:

Bachelor Degree, University degree in Public Relations, Digital Marketing, Journalism or related field

• Experience:
  

Minimum (7) years of demonstrated professional management and delivery experience in public relations, marketing or communications in Jordan and the Middle East.