Marketing Executive

The Marketing Executive in a wholesale business plays a key role in promoting the company’s products and services to a broad customer base, including retailers, distributors and final consumers. The candidate is responsible for developing and executing marketing strategies to promote the company’s products to contractors, builders, architects, and other key stakeholders within the construction industry. This role combines market analysis, digital marketing, and client engagement to drive product awareness, customer acquisition, and sales growth within the construction sector.

Marketing Campaigns

• Develop targeted marketing campaigns to promote products to construction companies, contractors, architects, and other key industry players.
• Coordinate both online and offline marketing activities, including email campaigns, social media, digital ads, and print collateral like brochures and catalogs.
• Plan and execute industry events, such as trade shows, webinars, and product demonstrations, to build relationships and generate leads

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Brand Management

• Establish and maintain a strong brand presence in the construction industry by ensuring consistent messaging across all marketing channels.
• Collaborate with the sales team to develop product positioning strategies that resonate with the specific needs of the target audience (e.g., quality, durability, cost-effectiveness).
• Ensure marketing content highlights the benefits and unique selling points of the company’s building materials and solutions.

Content Creation and Communication

• Create engaging and informative content, including product specifications, case studies, blog posts, and technical guides for construction professionals.
• Develop clear and persuasive marketing materials to showcase product advantages, applications, and value propositions.
• Manage social media accounts and digital platforms, ensuring relevant and valuable content is shared to engage with potential and existing customers.

Performance Tracking and Reporting

• Track and measure the success of marketing campaigns through KPIs like lead generation, conversion rates, and brand awareness.
• Provide regular reports to management on campaign performance, insights, and areas for improvement.
• Continuously refine marketing strategies based on performance data and industry trends