Digital Marketing Specialist

Digital Plus, a leading digital marketing company, is looking for a passionate Growth Marketing Specialist to join our dynamic team at our new office in Amman, Jordan.

Responsibilities:

• Developing comprehensive digital marketing strategies aligned with client objectives and budget constraints to maximize ROI and conversions.
• Creating digital marketing proposals and budget plans tailored to client needs.
• Planning, managing, and analyzing digital marketing channels such as Google Ads, Facebook Ads Manager, Snapchat Ads, TikTok Ads, Twitter Ads, Apple Search Ads, and Email Marketing based on client requirements.
• Implementing and optimizing campaigns using WebEngage or similar tools (e.g., Clevertap, MoEngage, Braze) for personalized customer engagement and retention strategies.
• Monitoring campaign expenses, adhering to budgets, and estimating monthly costs versus expected conversions.
• Utilizing analytics tools like Google Analytics, Adjust, AppsFlyer, and Firebase to track and evaluate campaign performance.
• Implementing strategies for customer retention optimization, including personalized retention campaigns based on advanced data analysis.
• Ensuring timely delivery and presentation of campaigns according to client specifications.
• Conducting tests, gathering and interpreting data, and deriving actionable insights to optimize ROI.
• Generating comprehensive campaign assessment reports and defining appropriate KPIs for each campaign.
• Staying updated on industry trends and advancements in digital marketing tools and platforms to apply innovative strategies.
• Collaborating with internal teams, including design, content, and sales, to ensure seamless campaign execution.
• Identifying new growth opportunities for clients through emerging digital marketing platforms or techniques.
• Providing expert consultation to clients on optimizing their digital marketing efforts, ensuring alignment with their business goals.
• Managing multiple clients and projects simultaneously, maintaining clear communication and delivering results within deadlines.
• Continuously testing new creatives, ad formats, and audience segments to refine targeting and drive campaign success.
• Assisting in creating long-term strategies for scaling digital marketing efforts and enhancing overall customer experience.

Work Hours and Location:

• Work hours: Full-time from 9 AM to 5 PM.
• Location: Amman, Jordan.
• Days off: Friday and Saturday.

Benefits:

• Creative and motivating work environment.
• Opportunity to work with a diverse and talented team.
• Competitive salary and additional perks.