Digital Marketing Specialist

Job Description

Our Mission is to Simplify Life. We are looking to Simplify and automate complex decision-making for customer centric industries, like Utilities, Financial Services, Logistics, and commerce, that drive the world's economies and you have the chance to join the revolution. We are trying to solve huge challenges in today's enterprise that are directly impacting the employee and customer experience.

What can we promise you:

• You’ll join a global family of awesome, passionate people that are working together to build a sustainable, scalable ecosystem committed to using logic to create a better experience.
• We want you to help us become better. You will be empowered to drive change and innovate.
• That we will invest in you. We will give you the opportunity to master your domain and drive excellence.

As a Digital Marketing Specialist you will be responsible for developing and executing effective digital marketing strategies that drive brand awareness, engagement, and conversions for the organization.

Main Job Responsibilities:

• Plan, execute, and monitor digital marketing campaigns across various platforms, such as search engines, social media, email, and display advertising.
• Create engaging written content, including website copy, blog articles, social media posts, email newsletters, ad copy, and other promotional materials.
• Optimize digital marketing campaigns based on performance metrics, such as click-through rates, conversion rates, and return on ad spend.
• Collaborate with cross-functional teams, including design, content, and development, to ensure consistent brand messaging and user experience across all digital channels.
• Manage and maintain the company's online presence, including website updates, content management, and search engine optimization (SEO) efforts.
• Monitor industry trends and stay updated on emerging digital marketing technologies, techniques, and best practices to continually improve campaign performance.
• Track and analyze website analytics using tools such as Google Analytics to measure the effectiveness of digital marketing efforts and generate insights for future optimization.
• Stay informed about digital advertising regulations and ensure compliance with relevant laws and guidelines.