Digital Content Writer

Job Title: Digital Content Writer

Work Type: Remote (Work from Home)

Employment Type: Full-Time

About the Role:

Argan Package is seeking a creative and specialized Content Writer in the field of e-commerce to join our team. The ideal candidate will be responsible for creating compelling and impactful content for social media platforms, product descriptions, website blogs, and marketing campaigns, with a focus on increasing conversion rates. They will also develop innovative video scripts aligned with the Saudi and Gulf markets as well as brand values. Candidates with proven SEO experience and a deep understanding of local culture and the Saudi dialect are preferred.

Responsibilities:

1. Content Development:

• Write diverse and tailored content, including educational, marketing, and informational materials.
• Craft precise and engaging product descriptions that highlight features and benefits while increasing conversion rates.
• Prepare innovative and SEO-optimized blog articles.
• Develop content in the Saudi dialect, reflecting local trends and ensuring optimal engagement.

2. Video Content Creation:

• Develop creative scripts and texts for promotional videos, especially for platforms like Snapchat and TikTok.
• Collaborate with the production team to deliver high-quality videos that meet brand objectives.

3. Search Engine Optimization (SEO):

• Optimize content using SEO techniques to improve visibility and rankings in search results.
• Conduct keyword research and seamlessly integrate keywords into texts.

4. Content Strategy:

• Assist in developing and implementing a content calendar to achieve overall company objectives.
• Analyze content performance and provide recommendations to refine strategies.

5. Collaboration and Communication:

• Work closely with marketing, design, and production teams to achieve marketing campaign goals.
• Participate in brainstorming sessions to generate new and innovative content ideas.