The Consumer Marketing Retention Officer is responsible for designing, implementing and maintaining the initiatives and campaigns aimed at retaining our existing GSM customers and minimizing churn behavior.
Key Responsibilities:
Classification of the customer base into distinct segments based on behavior, value and other relevant metrics for the design and implementation of initiatives to minimize possible churn behavior and enhance customer retention.
Design and deployment of micro-segmentation, behavioral analytics, psychographic analytics and geographical analytics for the enhancement of customer lifecycle management and targeting.
Design, implementation and maintenance of targeted promotional offers through a campaign management system, tailored to retain customers at risk of churning to enhance customer retention and reduce churn.
Monitoring, analysis and evaluation of retention campaigns performance to ensure their success.
Design and preparation of post launch analyses to generate better customer targeting and communication mechanisms.
Design and implementation of channel affinity analyses to maximize the efficiency of purchase and communication channels.
Gain an understanding of the reasons leading to customer churn and implement solutions to address the reasons.
