Our Commercial Director (Director of Sales and Marketing
is responsible to direct and oversee all marketing activities with the support of teams including, Sales, Catering, Conference Services, Public Relations and Revenue Management for the Hotel and ensure that all activities and bookings are focused to yield maximum revenue per room occupied.
Recruit, select and familiarise sales and marketing department’s personnel with the Hotel and their functions. Train and guide sales and marketing department’s personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc. Conduct performance evaluations and follow up with sales and marketing department’s personnel. To build a positive working environment. Review and monitor competitive hotels so as to formulate recommendations on product and service enhancements to remain competitive Identify sources of business available to the hotel and establish priority-marketing opportunities in the solicitation of that business. The ability to understand the different needs of market segments and implement Strategies/programs as appropriate to maximize profitability. Analyze the Hotel's capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business. Develop and implement the Annual Marketing Plan. The ability to keep abreast of market trends and respond as needed. Develop marketing programs consistent with Four Seasons style and image. Initiate and supervise the installation of all sales and marketing office procedures and ensure hotel complies with all Four Seasons Sales and Marketing Minimum Operating Standards. Prepare, monitor and control the annual advertising and business promotion (A&BP) budget. Serve as hotel’s key contact with organizations such as convention and business bureau, governmental business bodies and key airline accounts. Set and monitor all quotas for sales activities and production for direct sales personnel. Develop and approve travel schedules and budgets. Implement and monitor an effective prospecting program. Review the performance of each sales person and audit key account activity. Effectively administrate the company's sales incentive plan. Develop and maintain a succession plan for management positions in Sales and Marketing. Co-ordinate sales activities with WSOs. Determine staffing requirements, sales deployment, and areas of responsibility and manage the performance of assigned staff according to their respective job descriptions. Develop special promotional programs to stimulate trial and generate revenue. To direct and manage the hotel’s utilization of emerging social media tools ie twitter, blogs, Four Seasons Facebook, LinkedIn (and online reviews) i.e. trip advisor. Participate in the development of collateral and ensure that Four Seasons’ standards are maintained. Ensure all advertising conveys the desired image and message. Monitor all expenditures adhering to the advertising budget. Maintain open communication with advertising agency/media to provide them with constant input as to the needs of the hotel. Work with the Director of Public Relations to ensure that the
Four Seasons Hotel Amman receives maximum exposure in appropriate media. Provide guidance to ensure favorable attitudes toward the hotel and Four Seasons Hotels. Report to the General Manager and Home Office any significant activity with which the hotel may wish to become involved. Develop the advertising and business promotion budget in conjunction with the Annual Marketing Plan. Bachelors’ Degree in Business Administration. A minimum of 5 years of experience in same position. Excellent verbal communication skills in both Arabic and English Languages. Attention to details. Sound analyzer and problem solver The ability to be a "do-er", implementer, and action taker Develop and use good business acumen and be a good "business operator." Vigilant and attentive to detail. Monitor quality and be obsessively service oriented. A Team Player and have interpersonal sensitivity. Public Ambassador for Four Seasons Hotels. The ability to respond properly in any hotel emergency or safety situation. Perform other tasks or projects as assigned by hotel management and staff. Competitive Salary, wages, and a comprehensive benefits package Excellent Training and Development opportunitiesDedicated to perfecting the travel experience through continual innovation and the highest standards of hospitality, Four Seasons can offer what many hospitality professionals dream of -the opportunity to build a life-long career with global potential and a real sense of pride in work well done.
