Advertising & Digital Branding Sr. Officer

Responsible for managing all advertising and branding related issues, from agency relation to product launches and ensure getting the best impact, coverage and spread by implementing a 360-degree plan to maintain Umniah image, brand equity and identity.

• Handle advertising and brand campaigns for Umniah
• Coordinate event branding and design
• Ensure compliance with Umniah's Brand Guidelines
• Manage all online and website materials related to roadmap launches, ensuring an integrated 360° approach
• Collaborate with the Manager to set media strategies and objectives for each campaign
• Define advertising and branding objectives in alignment with the Manager
• Manage the MARCOM budget allocated for each campaign
• Support the media and advertising team, as well as agencies, in achieving campaign objectives
• Handle social media platforms and activations