On-Ground Sales Manager (FMCG)

We are seeking a dynamic and results-driven On-Ground Sales Manager to drive business growth by identifying new potential customers, building relationships with wholesalers, and conducting market research. The ideal candidate will have hands-on sales experience, excellent communication skills, and a strong understanding of the consumer goods industry. This role requires frequent travel within assigned territories to engage retailers, distributors, and key market players.

Key Responsibilities:

• Identify and acquire new customers, wholesalers, and distributors to expand market reach.
• Conduct on-ground market research to assess customer needs, competitor activities, and industry trends.
• Develop and execute strategic sales plans to drive revenue growth.
• Establish and maintain strong relationships with key stakeholders, including retailers and wholesalers.
• Conduct regular visits to marketplaces, stores, and distribution centers to ensure product visibility and availability.
• Negotiate pricing, terms, and contracts with potential buyers and partners.
• Provide feedback to the marketing and product teams based on customer insights and market trends.
• Achieve and exceed sales targets and KPIs.
• Prepare and present sales reports, forecasts, and market analysis.
• Train and support field sales teams to improve sales performance and efficiency.