الوصف الوظيفي
Experience:- Minimum 15 years of relevant experience, preferably in bath and fittings industry
Required Qualification: - MBA in Marketing from a reputed & recognized university/Institute Technical Skill:-
In-depth knowledge of the business’s product as well as the strategic, analytical and marketing concepts.
Technical knowledge of products in the Bath Fitting industry (Faucets & Sanitaryware).
Ability to identify market opportunities, gaps, customer requirements, competitor actions etc. and formulate strategic action plans
Expertise in developing technical proposals
Strong networking with Architects & related professional forums/bodies
Must have handled Sales on a PAN India basis or at least two zones for a reputed Bath Fitting brand.
Behavioral Skills/ Personal attributes:-
Leadership Skills, Decision making and Problem-Solving Skills
Excellent Communication & Interpersonal skills
Strong analytical, critical thinking, organizational skills
Energetic, enthusiastic & positive attitude
Strong networking skills.
Sales planning & execution:-
To work out the bathware division's overall annual, quarterly and monthly sales targets (category wise) in line with the Organisational objectives.
To allocate the sales target across zones/states & customers.
To ensure periodic review of the business state wise/customer wise etc. and devise action plan to achieve the targets.
Business Development:-
To build effective relationship with Architects, presenting new products and ideas.
Representing the Organisation on the external forums/bodies especially Architects.
To influence the prospective distributors/dealers of competition to convert them into our fold.
Strategic Marketing:-
To conceptualize the strategic direction in sync with the business plan and contribute to the top line & bottom-line growth & foray into new segments and innovative products.
To ensure effective implementation of consumer and trade marketing programs encompassing brand strategic planning, market positioning and promotions.
To conduct the evaluation of the current marketing channels being used for understanding the performance & effectiveness of each channel and accordingly make strategic recommendations.
To strategize new product development & reaching to new segments by continuously scanning the business environment.
Vendor Development:-
Identification & development of vendors/manufactures for bath fittings.
Identification & development of vendors/manufactures for sanitary ware.
To lay down technical specification for bath fittings & accessories and sanitary ware & cisterns.
Debtor management:-
Ensure ontime cash flow by reducing total outstanding in value & credit days.
To analyse the overdue collection/outstanding on weekly basis and accordingly creating action plan for every customer as per the credit policy.
Brand positioning:-
Strategise the positioning of the brand amongst the key architects, plumbing consultants, etc.
To ensure the execution of the architect connect programme along with Plumber Connect activities and monitoring its effectiveness.
Conducting & monitoring CRM, Loyalty programs., Retailer meets in the designated geographies.
Designing of various schemes for retailers and plumbers for the said segment.
Market Intelligence:-
Conducting market research, keep note of features, parameters required in the product, estimating business potential in particular area.
Conducting competitor analysis & monitoring competitors’ activities and devise effective counter measures.
Network Expansion:-
To devise the strategy for market expansion for the business.
To formulate the distributor onboarding process & educate the team for suitable appointment of distributors. 3) To define the retailer onboarding process in order to have the right partners for business.
Customer care service:-
To ensure smooth customer service & address the bottlenecks at the strategy level.
To define the customer service parameters & review the performance on periodic basis.
