The team you will be joining is a part of State Street Global Advisors, one of the largest asset managers in the world that provides services to the world’s governments, institutions, and financial advisors across the globe. With over four decades of experience and trillions of dollars in assets under management, we offer one of the broadest selections of services across asset classes, risk profiles, regions, and styles.
The content and digital marketing role at State Street Global Advisors will manage a team of content and digital marketers focused on producing high-quality, impactful content across various formats and channels and supporting related marketing initiatives. The right candidate will have a deep understanding of financial markets, institutional and intermediary investor needs, and the evolving landscape of content marketing. Along with the creation of thought leadership pieces, the role has a broad set of responsibilities across marketing functions and tools, including platforms such as AEM, Marketo, and Sprinklr. The role also has responsibility for reporting performance metrics and providing continuous data-based insights to leadership that will ultimately have a positive impact on the marketing ROI and net promoter score of Global Advisors.
The candidate applying for this role must have excellent writing and communication skills, be a self-starter, be curious, and possess financial services experience, specifically in the context of asset management.
What you will be responsible for
The Content and Channel Marketing Lead (Vice President) will:
• Support our content and digital marketing strategy and manage a team aligned to the success of our key investment themes and commercial goals.
• Write and edit market commentary for consumption across multiple channels.
• Partner with marketing leaders to manage and execute on regional commercial content and digital marketing strategies to support lead generation and sales conversations.
• Support the planning, execution, and measurement of flagship investment publications.
• Partner with the analytics team to measure success and recommend improvements to the content strategy and approach.
• Develop disciplined processes to manage and improve the overall workflow and resources for the team.
• Manage Content, Channel Marketing and Digital Publishing teams in Bangalore
• Coach and Mentor team members including performance management
• Actively participate and drive several initiatives aligned to firm’s culture traits
What we value
• Well-developed technical knowledge of investing, particularly for an institutional investor audience.
• Deep understanding of financial markets, portfolio construction, financial instruments, asset owning institutions, and the investment management industry.
• Proven ability to generate differentiated thought leadership ideas – and a willingness to innovate and test new content platforms and ideas.
• Meticulous attention to detail.
• Ability to successfully operate in a matrixed environment.
• Excellent communications skills, including ability to effectively interact with senior executives, investment teams, and marketing and sales teams across the globe.
• Strong influencing skills to secure key stakeholder buy-in.
• Strong project management and organizational skills, including the ability to manage multiple projects, changing priorities, and key partners at the same time.
• Experience working with globally diverse teams and audiences.
• Strong team & people management skills
Education & Preferred Qualifications
• Bachelor’s Degree in Journalism, Economics, Finance, Communications, Marketing or equivalent.
• 10+ years writing and investment content development experience, preferably for institutional audiences in the investment management industry.
• Familiarity with tools such as Marketo, Sprinklr, AEM & Tableau
• CFA Charter (or specific CFA certifications like ESG) preferred
About State Street
What we do. State Street is one of the largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we’re making our mark on the financial services industry. For more than two centuries, we’ve been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You’ll have access to flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees’ diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.
Discover more at StateStreet.com/careers
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