Credit and Lending business at Amazon Pay serves 1cr+ happy customers through the Amazon Pay Credit card and Amazon Pay Later programs. The Amazon Pay Credit card is the largest co-brand credit card program in India.
We are looking for a focused and data-driven Sr. Product Marketing Manager to support the growth and scale of our co-brand credit cards business. S/he has to guide a dedicated marketing team to achieve segment leading goals on new issuances and usage of the Amazon Pay co-brand credit card. The leader also has to drive higher prime penetration through special focus on Amazon's Prime segment.
If you are a seasoned marketer with a passion for driving growth in the dynamic fin-tech environment, then this role is for you. The leader needs to drive tight customer segmentation, smart messaging and develop best in class CX to enhance the value proposition to the customer. S/he should be a strategic thinker who is ahead of the curve with marketing execution, leadership and planning.
Key job responsibilities
• Prepare the go-to-market strategies for acquisition and usage of Amazon Pay Credit card
• Analyze data to identify tight customer cohorts for key business objectives, drive customer backwards messaging and execute the same efficiently
• Challenge status quo. Put customer as the center of all messaging, prioritize marketing tactics based on relevance to customer and improve quality of customer facing messaging to improve the efficiency of key assets
• Pilot and launch off-Amazon (offline) acquisition experience for Amazon Pay credit card. Build playbook to Get Big fast in partnership with Amazon Pay teams.
• Improve awareness of key credit/lending products to drive organic top of mind recall
• Design cross selling framework for relevant offerings to engaged customers and improve monetization for Amazon Pay
• Partner with senior leaders, cross-functional marketing teams, and various business partners to drive strategic objectives for Amazon Pay
About the team
Credit and Lending team at Amazon Pay focuses on solving credit and affordability needs of the Indian customers for payments and otherwise. We focus on building the seamless customer experiences powered via credit while ensuring high reliability and customer trust.
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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