Do you have a passion for great entertainment and content? Love learning about new products and services in conjunction with partners to accelerate both businesses and success? Excel in identifying and communicating mutually beneficial customer and partner propositions? Passionate about a great customer experience and the data that drives it? Then the Fuse Partner Marketing team at Amazon could be the perfect fit for you, where we build dynamic future for Amazon subscriptions across the globe.
The team is seeking a talented, self-directed and high energy marketing innovator to help drive our efforts, including partner launches, marketing programs and operational mechanisms for the team. Our ideal candidate will have demonstrated an ability to build successful launch and sustaining campaigns and promotional concepts, by diving deep into the creative vision for a project and combining this with insights around customer data including content and usage trends. The focus will be on building, measuring and optimizing successful, results-oriented marketing programs in a fast-paced environment, often with aggressive timelines, across new partner launches and on-going campaigns. This person must also have experience in creating centralized programs that can be leveraged on a global scale, both directly and by others. This includes creating SOPs and efficiency metrics, deploying automated solutions where possible, and acting as the team’s operational voice. Above all, the candidate should work collaboratively and independently, building trust across internal teams as well as external partners. The candidate should possess a builder/start-up mentality and work well in ambiguous situations.
Key job responsibilities
• Leading, implementing and launching partner campaign with the North Star to deliver best-in-class creative excellence that represents both Prime brand and Fuse offer awareness through partners.
• Manage end-to-end ideation, execution and analysis/reporting on campaigns including work-back-schedules, stakeholder approvals, asset/content set-up, and subsequent launch.
•Collaborating internally and leading cross-functional teams to deliver best in class campaign opportunities and assets for our partners across Prime, Prime Video, and more.
•Working closely with partners across India to understand their customers, how their business operates, their goals and their approach to marketing and content, and owning the end to end delivery of all partner launches.
•Develop efficient, scalable mechanisms that ensure operational efficiency of the team and acquisition impact.
•Creating ongoing marketing programs and propositions for key partners to market our services, and drive customer engagement and retention.
•Continually optimizing partnerships from launch through to ongoing sustaining efforts to maximize offer discoverability, frequency in comms and SOV.
About the team
This team distributes Amazon’s products and services through strategic partnerships. You will work with 3P partners across India and have a direct impact on end consumers. Team members are expected to Think Big. We are a growing global team and business that prioritizes fun, agility and results. The Fuse Partner Marketing team within Amazon’s Corp. Business Development group enables partners across multiple verticals to resell our consumer service offerings including Prime and more. Our partners leverage Amazon’s services to drive differentiated offerings for their customers across the globe.
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Tenacity and sense of urgency; the ability to make things happen quickly with large, complex partners and/or teams. Strong time-management skills.
- Relevant work experience in integrated partner marketing within the telecom industry, subscriptions, and/or entertainment.
- Experience in centralized marketing and consumer lifecycle management
- A passion for video content (film and television).