About OML:
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Today, Only Much Louder businesses include -:
Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.
Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.
Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.
1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.
GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.
Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.
Key responsibilities:
Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviors, and cultural trends
Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
Very high awareness of pop-culture both on and off digital, and of the broader zeitgeist
Confident in developing disruptive ideas for the brand - We want you to get the internet's attention
Effectively plan creative solutions all through - concepting, writing and managing campaign output
Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors
Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
Work with the Business Development and campaigns teams to handle creds meetings, client engagement opportunities, etc
Conduct brainstorming sessions with different teams, maintaining creative thinking to develop innovative and actionable creative initiatives
Mentoring young creatives and helping them upskill and learn
Qualifications and Prior Experience:
8+ years of experience in building creative campaigns at a publisher, agency, brand or media house
Understanding and past experience in strategising and creating integrated campaigns Proven experience with copy and concept development including digital ad films, long form content, short video formats, social-first storytelling etc
Strong creative vision with an understanding of business objectives
Proven experience in creating ideas for global or large regional brands.
Expertise in social best practices across platforms.